Mercadona has broken all records after registering a billing of 842 million euros on its online channel during 2024, which translates into 30% growth regarding the previous year, as announced by Ignacio Fuente, director of Finance & Strategy of Mercadona Tech, through the social network LinkedIn. In the words of Ignacio Fuente, growth has been possible “by giving a good purchasing service to our bosses (customers) and expanding the online food sales model planned to new populations and provincial capitals”.
Specifically, 64% of billing (539 million euros) have been billed from six hubs or platforms: two in Madrid, one in Barcelona, one in Valencia, one in Alicante, and one in Seville, which – the manager added – “allow us to satisfy the demand in a scalable way in urban nuclei of high orders”. From the beginning of the project in 2018, Mercadona has invested more than 100 million euros for the start-up of these hub centers.
The remaining 36% (303 million euros) comes from sales made directly from stores. Within this category, 186 million correspond to purchases made on the new website, while the rest comes from Telecompra, the company’s old online platform. In 2024, Ignacio stands out, Mercadona has accelerated the online service expansion from its establishments, with the opening of 88 new points of sale.
Increase in online purchase rate price
In parallel to this growth, the company led by Juan Roig recently announced an increase in online purchase rate price, which is already in force since February 11. The rate has gone from 7.21 euros to 8.20 euros, after 25 years without variations in the price, despite the increase in the cost of life and inflation. The company communicated this change to its customers through an email in which it reaffirmed its commitment to the quality of the service and trust of the users: “We hope you continue to trust our service to make your online purchases”.
With more than 2,500 employees dedicated to its online channel, Mercadona faces the future with a clear vision and an expanding business model, consolidating its position in the e-commerce food sector in Spain.
Investment of 250 million in digitalization and efficiency
Mercadona also announced that it will allocate 250 million euros between 2025 and 2028 to its Digital Excellence Plan, with the aim of optimizing processes and improving its operational efficiency. With a team of 1,200 professionals specialized in various technological areas, Mercadona works to improve decision making, logistics efficiency, and purchase experience. Among the expected benefits are cost reduction in store lighting, improvement in traceability of products, and the development of new digital solutions.