Exclusive channels can often build customer loyalty, and that will be the goal of the ultimate MEO channel. With a focus on Lusophony and proximity to the African Portuguese Speaking Countries (PALOP), MEO launched, exclusively, the Television Africa (TVA).
“It is a great appreciation that Altice Portugal, through MEO, is closer to the Cape Verdean community residing in Portugal,” said João Epifânio, director of B2C sales for Altice Portugal.
“This launch diversifies and enhances our differentiation strategy, which is already characterized by the best and widest range of content on all topics and for all types of audiences. We are very satisfied with the path that the MEO brand has been building: to be the Portuguese operator with the best products and services and with the best consumer experience of all time”, concludes the executive.
News on Television Africa (TVA)
TVA is a Cape Verdean channel with an international vocation focused on the production and dissemination of entertainment, information and sports content. To get off to a good start, this new channel presents the first fiction format produced in Cape Verde, “Winning Moon”.
This fiction format is set on the small island of São Vicente, in Cape Verde, and portrays the story of Júnior, a teenager who, once tormented by a strange and mysterious disease, sets himself the goal of life to find the aesthetically “irreprehensible way of dying”.
The channel will also bring a talent show, called Talento+, which promises to make a difference and select the best candidates in different artistic disciplines, in a format that aims to promote Cape Verdean culture, customs and traditions.
You can also expect content such as documentaries, festivals, concerts, information, sports, music, among others. These promise to delight audiences of all ages and tastes, in a move to enhance the value of the Cape Verdean audiovisual and film industry.
How can you watch Television Africa (TVA)?
The new channel can be seen at position 197 of the MEO grid. It is available to all customers with the Extra Pack of ADSL and Fiber Channels with MEOBox, Android TV, Apple TV and MEO Go.
