Last Thursday June 22 took place the V edition of Marketplace Summit, the largest exclusive event on ecommerce and marketplaces in Spain. The Railway Museum was the place chosen to celebrate this new edition, which becomes the First Fair in Spain 100% dedicated to marketplaces. An event that brought together the assistance of more than 100 top-level speakers, more than 20 hours of content and 1,000 attendees. The Marketplace Summit had three platforms of content in which the attendees learned first-hand about success stories from leading companies in the sector.
Arnaud Vaissiere, Strategic & Partnership Advisor – Country Manager Spain de ironok, presented a highly innovative solution for startups and SMEs that want to launch their B2B marketplace platform. The solution allows all those companies with a marketplace project to launch a 100% personalized platform, tailored to their needs and, above all, with a reasonable investment.
“There are solutions to launch very powerful marketplaces, but they are also very expensive, so they do not allow SMEs and startups to launch their marketplace ecosystem with a reasonable price and a simple platform.” began by saying Vaisiere.
Irok has put together a Marketplace platform plus a CMS so that everything is integrated and easy to use to set up a B2B business. And it is that the online B2B sector is already surpassing the online billing of B2C companies.
He Strategic & Partnership Advisor – Country Manager Spain de Irok shared what are the characteristics of a B2B Marketplace:
- They sell to a buyer, not a consumer. This means that buyers need different features or prices than the end consumer.
- Greater fluidity between the supplier and the buyer. For example, you cannot take 48 hours to answer a question, because it probably goes to another manufacturer.
- Variety of rates. Here if you buy one unit you will have a price, while if you buy more units you can receive discounts.
- Payment methods adapted to high-value purchases. Purchases can reach €10,000, so it is very important that online payment is secure.
In addition, Irok has the latest technologies and offers an open source platform, which allows them to be very flexible and customizable; something essential in the B2B world to offer a greater variety of products to customers.
The event was sponsored by Havas Market, mangopay, vdSHOP, bazaarvoice, IZBERG, octopia, CTT Express, Miravia, sending, Publicis Commerce, Logisfashion, Paycomet, ROI UP Group, bigbuy, Channel Pilots, Bluco, ironok, there was, Lanvert, Adiria, Visual Framework, Embacor, Decade Studio, Amvos Digital, Checkout, weekend, Axicom, adsviu, shoppingfeed, d1m电商科技and with the collaboration of Xeito Meeting, winepremier, Adiria, Spanish Retail Association (AER) and Acotex.
All the contents are already available and you can view them through this website.
