Mark Zuckerberg announced Thursday, October 28, on the occasion of Facebook Connect 2021, the new name of the structure which will include, among others, Facebook, Instagram, WhatsApp and Oculus.
This structure will bear the name of Meta, like Metaverse, the parallel digital world developed by Mark Zuckerberg’s group and which should make it possible to find friends, work or even go shopping via virtual reality.
For Mark Zuckerberg, this name change is essential since it comes “to reflect who we are and what we hope to build.” Thus, if the Facebook social network keeps its name, it cannot reflect the entire company, which today goes much further.
A brand too linked to Facebook
“Right now our brand is so closely tied to a single product,” explains the founder of Facebook, “that it can’t represent everything we do today and will do in the future, but over time, I ‘hope we will be seen as a metaverse business. “
Mark Zuckerberg would like to reassure, if the name changes to become Meta, “our mission remains the same: to bring people together. At first glance, the name Meta may seem like a simple contraction of the Metaverse that Zuckerberg dreams of, but in ancient Greek it means “beyond.” Thus, it also means that the Meta company has “still more to build.” “