Marie Claire magazine launches its own e-commerce channel

Marie Claire reinvents the way fashion readers shop. The French fashion magazine believes that it is time to enter the digital sphere and exploit a new line of business to increase its profits and expands its tool to the United States «Marie ClaireEdit» .

The post will launch the tool «Marie ClaireEdit» that will allow readers to buy the styles that are shown in the magazine and have been recommended by its editors from its website, something that will allow consumers to have garments from a wide variety of brands in one place. Its exclusive partner for the launch will be Nordstrom, but after two months it will begin its expansion plan with other retailers.

Danielle McNally, Executive Editor of Marie Claire US has explained to the portal wwd that readers with Edit will be able to buy in a simple way. Furthermore, he confessed thatwe are excited to bring this new service to our audience, while offering more opportunities to our customers and creating additional revenue streams for the company.«

What other countries is Marie Claire Edit in?

The first country where the magazine wanted to test its Marie Claire Edit tool was in England in 2018. According to its parent company, Future, the company has been doubling its income through this channel year after year. Currently, it has more than 1.5 million products and collaborates with 55 stores, among which are Net-a-porter and Matchesfashion. In addition, it has expanded to offer other products such as cosmetics and vintage clothing.

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However, Marie Claire is not the only magazine to enter e-commerce. We can also find its former owner, Hearst, currently the owner of Harper’s Bazaar and Elle, which is preparing to launch its luxury ecommerce and, for this, has the participation of brands such as Ken Downing. The Tower, will be a marketplace made up of 4 stores and with the same cart to join Elle, Bazaar, Town & Country and Esquire. The first store will open in the spring and the remaining three will go live before the end of 2023. Hearst entered e-commerce in 2012 with the launch of ShopBazaar.

Another magazine that tried to enter online sales was Condé Nast, publisher of Vogue, but failed nine months later (it closed its luxury ecommerce in 2017).

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