Mango reiterates its commitment to digital innovation with the Roblox entry. According to a statement, the company is specifically opening its first immersive store on the platformis located in the virtual shopping center Outfit Mallwhere users can Buy Mango Teen clothing and digital products for your avatars.
mango became Main contributor of the Outfit Shopping Mall – where the virtual store will be located – next to the Digital partner BrandNewVerse. The mall will open on Roblox this month, «with the aim of reinforcing its commitment to innovation and building an ecosystem capable of offering experiences, services and products«.
In addition to the virtual exhibition and sale of products from Mango teenagerMango’s new point of sale offers users of the platform a Interaction space. The store also features a Mediterranean aesthetic consistent with the New Med style that Mango promotes in its physical outlets.
This way, Roblox users have the ability to purchase collections from physical stores virtually of the company through the Roblox marketplace and can Try on clothes and products in an immersive way in establishing the brand within the Outfit Shopping Mall. The group will also release exclusive designs for the Metaverse at special events within the platform.
For Jordi Alex Moreno, Director of Technology, Data, Privacy and Security at Mango«As a global company, we want to respond to our customers’ needs anytime, anywhere and in any format«. «The arrival of Mango on Roblox represents a milestone as it allows us to bring our passion for fashion to this platform and strengthen our channel ecosystem by offering different products, services and experiences to our customers.«he explains.
Strengthening the innovation model
Outfit Mall It is a virtual meeting place for Roblox users to explore real brand stores or establishments operated by the platform’s native developers. Try on and purchase clothing and digital items and enjoy “Selfie Spot” experiences that allow you to capture moments of the shopping experience and share them with other users. Mango’s experience on Roblox reflects that too latest trends in digital self-expression. Digital consumers are increasingly demanding that fashion brands offer items in the digital world that are also available in the physical world, while demanding that exclusive digital items are only available in the digital world.
As one of the leading companies in the fashion world, Mango aims to create an ecosystem that connects and synchronizes the experiences, services and products it offers in the physical and digital worlds. In recent years, The company has transformed its physical stores into connected stores and has entered platforms like the Metaverse.