The fashion firm Mango and the FERO Foundationa leading entity in oncology research, join forces for another year to fight against breast cancer.
For the fifth consecutive year, the company has launched a solidarity collection of garments, whose profits will be donated in full to the foundation for the investigation of this disease. The launch coincides with Breast Cancer Awareness Monthwhich is celebrated this October, and with the International Day Against Breast Cancerthe next day 19.
The charity collection Mangowhich is now available on its online channel mango.com and in a wide selection of stores in twenty countries, including Spain, France and Italyis made up of five t-shirts with different designs for the Woman line.
Mango has launched this year its collaboration with the FERO Foundation under the concept ‘Made of seams’, developed by the creative agency McCann. As reported by the firm, some of the garments of the Mango X Fero collection they incorporate outer seams and labels with a message that refers to the fact that scars are stitches that show our will to live.
The collaboration between Mango and the FERO Foundation dates back to 2008, when the sisters Penélope and Mónica Cruz designed a t-shirt together with the fashion company to cooperate in the Fight against breast cancer.
Nearly one million euros to fight against breast cancer
In 2010 and 2011, Mango marketed a t-shirt designed by Jordi Labanda in collaboration with the Foundation. And since 2017, both entities have collaborated with the launch of an annual collection to raise funds for Breast Cancer research. In total, since both entities began their collaboration, Mango has managed to raise nearly one million euroswhich have been earmarked for the fight against this disease.
Thanks to these funds, the FERO Foundation has been able to finance the Advanced Molecular Diagnostics Program in the Vall d’Hebron Hospital in Barcelona, where they explore how to improve the diagnosis of the disease, in addition to creating the call for a FERO-Mango Scholarship on breast cancer, which promotes the career of young researchers in this field and which this year will deliver its fourth edition. The winners will be announced at the charity gala that FERO organizes in Madrid next November.
