Malaga presents its marathon with great news

On December 11, the Generali Malaga Marathon will begin. This will be the twelfth edition and the first with the insurer’s lion as the standard of an event that has not stopped growing in recent years to become one of the references not only in Spain, but also abroad. There will be novelties, many, but the essence, which is unique in this test, will be maintained so that those who repeat it will savor it again and those who are making their debut get to know it to fall in love with it.

This Tuesday, October 11, has been the launch of an event that also, since 2018, has a parallel half marathon. In the presentation, which was held at the Walk of the Lampposthave attended the representatives of the institutions involved in the event, led by Francisco de la Torre, mayor of Malaga. Also from the sponsors, among which he highlighted, Javier Aguirre de Cárcer, Director of Communication of Generali Spain, in addition to Pablo López-Barajas, Director of Atresmedia Eventos, organizer of the event. The two best ambassadors that the race can have have not failed their appointment with Malaga, Martín Fiz and Abel Antón, who will once again be on the starting line together with the thousands of popular runners.

The act has been led by Francisco de la Torre, Mayor of Malaga. Always faithful to the appointment with the marathon, the mayor of the city has commented that, in addition to the sports plan, he is “tremendously satisfied that the Generali Malaga Marathon is also committed to the social aspect in the city”. Similarly, José Moyano, director of the Malaga Port Authority, commented that “We are delighted to be part of the sports, tourism and collaboration ecosystem of the city of Malaga by locating the headquarters of the marathon fair in our Cruise Terminal 1”.

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De Cárcer took the opportunity not only to show his commitment to the event, but also to publicly present the Generali Vitality Community, which has been active on the event’s website for weeks and already includes many popular athletes. . It is a platform to prepare the Generali Malaga Marathon in the best way, with the advice of professionals prepared for it and with a program of personalized challenges. that, in addition to being an ideal tool for training, can also lead you to win important prizes from various brands.

This new edition of the Generali Malaga Marathon will also be charitable. For each runner who participates in the event, one euro will be donated to the Fundación Ochotumbao for the benefit of 12 Malaga associations, a non-profit initiative that aims to support those projects aimed at improving the lives of the most disadvantaged people, the conservation of the environment and the defense of animals, as explained by Daniel Solano, manager of the foundation.

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