Can you imagine living one of the greatest sports stories up close? Hundreds of events can immediately come to mind, but the one that will be exhibited in Madrid only has to do with Formula 1. The ‘Great Circus’ is closer than ever to the capital and the countdown has already been activated for IFEMA to host an exhibition dedicated entirely to the World Cup starting on March 24 from a perspective never seen before. And, once it opens its doors, this journey through the bowels of the championship can be enjoyed until July 16.
The next four months will become a unique opportunity, as this exhibition will become another small part of F1 history: Never before had the World Cup held an international exhibition that revealed its entrails. It will be a space with open doors for all, and the five years of work hidden in this exhibition offer a unique perspective of the ‘Great Circus’ through a different narrative than the fan may be used to.
An adventure through the world of F1 “with a series of never-before-seen artifacts and contributions from the most legendary teams, experts and personalities” is born in collaboration with Round Room Live. The technological elements and the interactive screens will be in charge of telling the story “in an exciting way”, but preserving the essence of a World Cup that began far from all that evolution. Therefore, its exhibition will also resort to tradition thanks to the presence of the most iconic cars in the championship. And among them will be the crashed Haas of Grosjean at the 2020 Bahrain GP.
In total, there will be seven rooms to visit in the 90-minute experience and The great protagonist will be the charred chassis in which the French driver spent 28 seconds immersed in its flames after an impact at 191 km/h. As a result of the blow, the VF20 broke in half and exploded instantly. The remains of that car will be exhibited in a special room, designed exclusively for the show and named ‘Survival’. The best-kept secret of the World Cup in the last three years will come to light accompanied by never-before-seen images of the spectacular accident.
This room will be accompanied by six other experiences to offer a complete journey through the past, present and future. From the influences of Enzo Ferrari to the feats of Senna or Alonso. Everything will have a place in a reality that will mark “an important moment in the history of F1″ with the aim of allowing “more fans around the world to fall in love with F1”, comments Stefano Domenicali, president of the World Championship, at the gates of a new beginning that really started more than 70 years ago.