Mediaplus Equmedia to Manage Metro de Madrid’s Communication and Advertising Campaigns
Mediaplus Equmedia, an independent media agency, has been chosen to oversee the communication and advertising campaigns of Metro de Madrid. The agency’s primary objective is to promote the latest developments in the Madrid suburban area, focusing on sustainability, accessibility, proximity, and inclusivity.
Dissemination of Campaigns Through Various Media Channels
Mediaplus Equmedia will be responsible for disseminating the campaigns through a range of media channels, including:
* Television
* Radio
* Press
* Magazines
* Cinema
* Outdoor advertising
* Internet
These campaigns will target the entire Community of Madrid.
A New Collaboration
Celia Cano, General Director of Mediaplus Equmedia, expressed her enthusiasm for the collaboration, stating, “Madrid Metro is a symbol of the capital, offering an efficient, fast, and economical way to get around with undeniable quality and modernity. We are thrilled to participate in the upcoming campaigns and showcase the latest advances of the most extensive metro network in our country.”
<h3.1 The First Campaign: Christmas 2024
The first campaign under this new collaboration is Christmas 2024, which is currently being broadcast on Television, Radio, Outdoor, and Internet. This campaign has two main axes:
* The launch of the Christmas jumper of Metro de Madrid, available for purchase in the Madrid Metro Store.
* The inauguration of the Christmas Season on Postas Street.
The Christmas Sweater Campaign
The Christmas Sweater campaign will run until the end of the year and feature popular influencers such as Lola Lolita, Ceciarmy, and Cristian Ventura. These influencers will participate in activities related to the invisible friend in different Metro stations, interacting with characters like Santa Claus and street musicians. Additionally, the jersey will be showcased by television presenters and displayed on MUPIS throughout the capital.
The Christmas Season
The Christmas Season will be open until January 5, 2025, and will be promoted by several influencers, who will invite their followers to enjoy this festive experience.