Real Madrid has a pull. It is an obvious feeling, but also a tangible fact. If his sporting success makes him the king of Europe for his 14 long apricotshis social impact crowns him as the king of networks. Nobody beats the monitoring that accompanies Real Madrid on social networks. 363 million followers between Twitter, Instagram, Facebook and TikTok that place white people as the most followed club on the planetAccording to a study carried out by the CIES. Only Barça and its 342 million come closesince the rest of the teams appear light years away.
In the study carried out by the soccer laboratory of the statistical institute, with data from official accounts in June 2023, the two greats of our soccer are the only ones that exceed the barrier of 300 million. United, bronze medalist, stays at 206 million of followers the top-5 is closed by PSG (187 million) and Juventus (144 million). Madrid cements its leadership in governance on Instagram (135 million followers, compared to 119 for Barça, second) and Facebook (117 against the 112 of the Catalans) and the second step on Twitter (here they do rise in Barcelona: 82.8 million against the 79.7 of the whites) and TikTok (Here the 40.4 of PSG are surprising, which exceeds the 30.8 of the white team). Chelsea, Manchester City, Liverpool, Bayern Munich and Arsenal complete the top ten positions, with Atlético de Madrid (16th, with 45.1 million followers) and Sevilla (45th, with 10.2 million) as the other Spanish clubs in he top-50.
The communication strategy, driven by the historical weight of Real Madrid, triggers Madrid’s following on the networks, something key in a society like today’s, which is increasingly hyperconnected every day. “Nowadays communication is a priority. Social networks have become a speaker of direct information for fans of the teams. Very important to take care of the closeness between the club and its fans. In addition, the networks are a manifestation of the image we project”, explained Ricardo Bosan in AS. The CEO of IAM Sports Solutions, a sports marketing company with a wide network that covers more than 75 clubs on four continents, analyzed the impact that Real Madrid’s victory in the Fourteenth in Paris had had on social networks. Something that, a year later, has not declined because at that moment Real Madrid was already at the top of this particular ranking.
also the most valuable
Ricardo also stated that this good management of social exposure “has a very big impact on the economy.” Because? “Now fans approach football through very different ways (social networks, YouTube, digital press) and all of them are different types of “consumers” of their team/fans. If you have a large community, sponsors are aware that they have a way to bring their products closer to those recipients. Therefore, the greater the number of followersthe greater the cache that the club can demand from the brands”.
“Brands can invest amounts of over 100 million euros in advertisements of all kinds”, sentenced Ricardo. A context that perfectly explains why Madrid, year after year, also reaches the top of another concept: in the latest study by the magazine Forbesthe white team was the most valuable club on the planet. And growing, because the €5.380 million in which the prestigious publication valued the entity chaired by Florentino Pérez at the end of May is 19% higher than the previous valuation. The sporting health of Real Madrid is indisputable, the economic and social as well.
Bellingham gains almost a million and a half followers on Instagram after his move to Real Madrid
Bellingham has felt the repercussion of being a Real Madrid player on his social networks. The English international has gained 1.37 million followers on Instagram in the first fortnight of June, in which his signing for the white club was announced (Dortmund informed the Frankfurt Stock Exchange of his transfer on 7 of June). Bellingham started the month with 9.93 million followers and on June 15, the day he was presented with the Madrid shirt, he had 11.3 million. Just between the eve of the official announcement of his signing by Real Madrid and the day he debuted at Valdebebas, the Bellingham community on that social network grew by 613,800 followers.