LYLC Acquires Zeus to Enhance Advanced Data Analysis Capabilities in Spain

LLYC Acquires Zeus, Strategic Consulting Firm Specialized in Data Ingestion, Analysis, and Visualization

LLYC, a leading marketing and corporate affairs company, has acquired Zeus, a strategic consulting firm specializing in data ingestion, analysis, and visualization. This acquisition marks a significant milestone in LLYC’s expansion strategy and further solidifies its position in the marketing industry.

Key Highlights:

* Acquisition of Zeus, a strategic consulting firm with expertise in data ingestion, analysis, and visualization
* Expansion of LLYC’s data management capacity and comprehensive offering in Marketing, particularly in Growth & Transformation and Deep Learning services
* Establishment of LLYC’s presence in Valencia, with Zeus being the first company to be acquired outside of Madrid and Barcelona
* Third acquisition for LLYC in 2024, following the acquisition of Lambert (United States) and Dattis (Colombia)

Background:

Zeus was established in 2016 and has since helped companies understand, manage, and visualize their data to drive business development. The company’s team of data analysts and consultants has extensive knowledge across various sectors, including automotive, transport, logistics, hospitality, tourism, retail, and marketing campaigns. Notable clients include Telefónica, Banco Santander, Balearia, EY, Just Eat-Take Away, and Ford Spain.

Terms of the Acquisition:

LLYC has acquired an initial 80% stake in Zeus, with the option to increase this stake in the future. The acquisition was based on EBITDA performance over the next two years. Zeus will continue to operate under its existing brand, led by Amparo García, Nacho Reig, and Lázaro Royo.

Quotes:

* “Data visualization is the most powerful communication tool of the 21st century… Zeus is going to give us a lot.” – Adolfo Corujo, Partner and Global CEO of Marketing Solutions at LLYC
* “We are convinced that our experience and knowledge in data will bring significant value to LLYC and all our clients… We will integrate our data management solutions with their communication and marketing capabilities.” – Amparo García, CEO of Zeus

Strategic Rationale:

The acquisition of Zeus is part of LLYC’s ambitious growth strategy, which aims to double the company’s size in the next five years. To achieve this goal, LLYC is implementing a selective acquisition plan in key areas (creativity, innovation, technology) and strategic markets (Colombia, Mexico, Spain, the United States, or Brazil). Zeus represents LLYC’s 14th acquisition since its inception.