Lula talks about hunger and Bolsonaro highlights aid to the poor in TV campaign

The Brazilian president, Jair Bolsonaro, highlighted this Saturday the subsidies that his government grants to the poor in his first electoral propaganda program on television, while his main rival in the elections, former president Luiz Inácio Lula da Silva, denounced the increase of hungry.

Bolsonaro used his propaganda to promise that, if he wins the elections on October 2, he will maintain the new subsidies that his government began to deliver to 20 poor families since August, in the midst of great controversy, because the electoral law vetoes the granting of new social benefits at campaign time.

The new subsidies implied a 50% increase in the main government social assistance program, which reached 600 reais (about 120 dollars) per family. To approve this increase, it was necessary to go to Parliament to declare a state of emergency and approve a constitutional amendment.

Bolsonaro’s propaganda, which has 2.38 minutes in each ad block, the second longest time of all the candidates, also stated that the Government is managing to create jobs and is lowering the price of fuel, thanks to new subsidies recently approved with the same controversy.

In the ad, the far-right leader was described as "a simple, honest, direct man, who speaks what he thinks and what he feels".

Lula, with the support of ten parties, has one more minute of television time than Bolsonaro (3.39 minutes) and used his screen time to denounce that "millions of Brazilian brothers and sisters have nothing to eat".

Without citing Bolsonaro, Lula wondered "How could such a rich country go back so far?" Y "How can a ruler not care about the suffering of so many people?".

Bolsonaro caused controversy on Friday, by denying that Brazil has "real hunger"claiming that he does not see people asking for bread at the doors of bakeries.

Lula’s campaign ad asks the voter "Which Brazil do you want, the one of hate or the one of love?" and promise "rebuild" the country.

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Television has always played a fundamental role in elections since the redemocratization of the country in the 1980s, because it is the only way for candidates to get their message across to all voters, something that would be impossible otherwise, given the continental dimensions from Brazil.

The only exception occurred precisely in the 2018 campaign, when Bolsonaro managed to be the most voted candidate in the first round, despite only having a few seconds on the screen at the time, which is explained in part by the enormous amount of work his campaign did. on social networks.

Despite what happened in 2018, television and radio continue to be key to reaching the poor population, and especially in rural areas, where internet penetration is still far from the country’s average.

Trying to reach that electorate, in its first radio program this Saturday, the Bolsonaro campaign used a speaker with a strong accent from the northeast of Brazil, the poorest region of the country and where Lula has a greater advantage in the polls.

In Brazil as a whole, polls show that Lula leads Bolsonaro by about 15 percentage points, but in the Northeast, the difference between the two reaches 35 points.

It is expected that this Sunday will be one of the most decisive moments of the electoral campaign, since the first debate will be held, and probably the only one for the first round of the elections.

The six main candidates for the Presidency have been invited to the debate and, for now, the only one who has not officially confirmed his attendance is Bolsonaro, who this Friday admitted the possibility of attending the meeting, although he said he hopes it will be "shot" for all his opponents.

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