As part of its international expansion plan, the innovative Spanish brand of intimate cosmetics lubets has entered the Asian market and the Middle East with force, by the hand of local distributors specialized in health, well-being and pharmacy. The company’s objective is to continue expanding its presence in the main countries of the most populous continent in the world.
Completely removed from the concept of pathology, Lubets proposes a more experiential, free and fun vision of use of products for sexual use, which connects with a broader audience, regardless of age or gender. that’s why fFormulated with ingredients of natural origin and extracts from certified organic crops, its products are marketed in 10-unit packs that are applied with two fingers and in one click, in response to new consumer habits. that demand convenience formats to use wherever and whenever.
A revolutionary approach that is also making its way into traditionally conservative destinations, thanks to the encouragement of its founder, Alicia Zurita, for whom “pleasure should be a universal right, which can be enjoyed in all countries and all cultures. This has always been one of Lubets’ goals. We will continue to innovate, grow and expand our philosophy”.
Thus, Lubets lands in Saudi Arabia within the catalog of AlBasateen, an important local distributor with extensive experience in the field of personal care, which mainly supplies more than 2,000 pharmacies and 90 partners between perfumeries and other specialized health stores. In the Far East, for its part, the firm’s first foray was in Hong Kong at the hands of Zero On One Playful.