A total of 10 beauty, florist, gourmet, pet, jewelry, lingerie, adult toy brands will participate in the first multi-brand Shopatainment that takes place in our country. the marks Lush, Colvin, Cocunat, the corset, Mimoke, Amantis, Menorcan sandals Stern, Mipelazo, legsbox Y Feten will perform shows, 20 minutes each, in a continuous four-hour session conducted by Carmen Alcayde, as presenter, Oswaldo Dign, as a reporter, and Alfredo Ouro, CEO of Onlive.site (https://onlive.site/en/) and event host, in which the brands will talk about themselves, their history, make games and prepare surprises online with the new live sales video format.
This event will connect brands with consumers on the occasion of shopping for Valentine’s Day, with the aim of turning it into an exceptional opportunity to show what the Shopatainment and how it is done, at a time when online purchases are skyrocketing in all sectors.
02/10 – 6:00 p.m. CET
Love Shopping Day
Live Streaming Shopping or Shopatainment| February 10 between 6:00 p.m. and 10:00 p.m. CET,
The event can be followed by streaming or in person at the Doctora House studios (C/ Campo Real, 9, 28039 Madrid) from 6:00 p.m. to 10:00 p.m.h.
Confirmations: [email protected]
Love Shopping Day It will be the opportunity to show a format that is sweeping China and that the rest of the world follows without missing a beat: with more than 75,000 million dollars in sales and a year-on-year growth of 30% in the Asian giant until 2027, in the US it will move 25,000 million in 2023, exceeding 600 billion throughout the planet in 2027. “With live shopping it’s not about yes or no, it’s about when, and we think now is the time. Really, it is a new means of communication that converges with the existing ones without the need to compete, but rather in coexistence”.
“Through Shopatainment it is the brand itself that speaks in an audiovisual format with its communities, in a more interactive, human and entertaining way. We want the brands themselves to touch and experience first-hand what this Shopatainment is, for this day to become the love shopping day, returning the human being to the center of commercial activity”, get moving Alfredo Ouro, CEO and co-founder of Onlive.site.
Some data: in August 2020, Tommy Hilfiger carried out its first official Shopatainment test, reaching more than 14 million viewers and selling 1,300 products in just two minutes. In Mexico Xiaomi, the Chinese electronic equipment company, increased its sales rate by 500% in 40 minutes. Forbes estimates that Shopatainment achieves benefits worth 60,000 million dollars a year in the world.
Its metrics speak of multiplying the conversion rate by up to 25; increase the shopping cart by more than 20%, and increase sales by more than 20%.
The reincarnation of e-commerce
Alfredo Ouro, absolutely convinced that the e-commerce as we know it is dying, describes how “In the last 20 years, shopping online has become an experience that is limited to entering a website, looking for a product, reviewing the search results and, once the purchase decision has been made, taking it to the car and paying. . All flat, made with texts and photos, without substantial changes in the last 20 years.»
The Shopatainment It allows buyers to observe the characteristics of all types of products under the explanation of an expert: a diamond, a car and any object or service that needs the support of a human salesperson. “In the end, a good smile sells much more than the best algorithm”, Ouro says.
The user’s tendency to consume more and more video, and which will increase with the expansion of 5G, is a clear indicator of the path towards which online commerce will turn. According to Cisco, In 2022, 82% of the content that will be consumed on the internet will be video. On the other hand, according to Google, 55% of people who buy a product on the internet consult a video.
“This is the other stata boom hit us”He says, “Although there is more data that points to a change in trend, such as the unstoppable growth of users on social networks with applications such as Instagram or Tik Tok”, and adds: “It is essential that brands provide video shopping capabilities to their sites if they do not want to progressively lose sales from their direct channel in favor of social networks and marketplaces.”
02/10 – 6:00 p.m.