Logisfashion, a multinational specialized in logistics applied to fashion and lifestyle, expects to double its volume of online orders in the next Black Friday and Christmas campaign, compared to the previous year.
According to the calculations of the multinational logistics company, it is estimated that the distribution of more than 4 million articles of fashion, home, sports and lifestyle, from more than 25 different brands, grouped in more than 1.4 million orders, throughout the double commercial campaign that begins in Spain this week.
An atypical season that, due to the current situation of international ports and delays in production as a result of the health crisis, could even mean an increase higher than expected, if it were not adversely affected by market conditions.
Only on the first day of Black Friday that starts at 00 on Friday, November 26, a flood of orders is expected to handle around 1.5 million items. This year, the number of items per order has increased from 2.3 to 3.2 units due to the increase in sales in the categories of jewelry, costume jewelery and home.
To face these peaks in demand, the company reinforces its services, with a significant increase in staff, adding a total of 2,500 hires to their ranks, which will be distributed among all its specialized eCommerce centers.
In addition, Logisfashion has been in charge of the training and preparation of the human team to face this new campaign successfully. In the same way, the company is working on making the processes flexible and scalable, allowing it to take on high demand peaks.
“The three pillars on which we rely to ensure optimal operational management in this demanding campaign lie in very good planning; the correct sizing of the equipment, and the essential support and accompaniment of technology and systems. All this is essential to face large volumes of orders “ Explain José Manuel Sinova, Country Manager Spain of Logisfashion.
There is a lot of expectation for this year, as it can lead to different situations. For this reason, the company has made a whole deployment, both of infrastructures and innovations and of human resources, to respond to the strong increase in e-Commerce activity during the online shopping campaign planned for Black Friday and Christmas.