One of sports’ most celebrated figures, Liz McColgan, will visit Portugal. The legendary Olympic athlete is coming for SheUltra’s debut. This exciting event takes place on November 1, 2025. It will happen in the beautiful Algarve region.
SheUltra is the biggest women’s trail event anywhere. Its 44-kilometer route connects Praia da Falésia and the AP Victoria Sports & Beach Hotel. This is more than just a race. SheUltra is a global movement. It invites women to walk or run at their own pace. There is no pressure, and there are no time limits.
McColgan is a SheUltra ambassador. She is known for winning the 10,000 meters World Championship. She also triumphed in the London, New York, and Tokyo Marathons. Her visit to the Algarve brings her elite athletic fame. It also highlights her personal story. She was diagnosed with breast cancer in 2010. Since then, she has actively spoken about early screening. Her part in SheUltra shows her strong spirit. It also reflects the event’s message of unity.
Huw Williams created SheUltra in 2024 in Wales. He was diagnosed with stage 4 neuroendocrine cancer. He wanted to offer a safe place for all women. The event has already taken place in the UK and Italy. Thousands have joined. It has also raised over €92,000 for groups helping women with cancer.
The Portuguese event also focuses on helping the local community. People can raise funds through JustGiving links. SheUltra has already given €3,000 to the Faro oncology center. This money came from the SheUltra Legacy fund. They will also give two training mannequins for breast exams. This lets nurses practice and show how to check oneself.
A local team organizes SheUltra in Portugal. They want to get the community involved. They encourage people to join other events. SheUltra serves as a way to connect, show support, and promote health.
Huw Williams puts it simply. “SheUltra is not about competition,” he says. “It’s about connection, health, and courage.” He adds, “We want every woman to finish thinking: if I can do this, I can do anything.”
