Have you ever made a mental note to check out that new product your favorite TikToker recommends, only to lose the thread as soon as you hit Google? That’s one of the reasons why Shopify has decided to launch Linkpop, the new links in bio tool that prioritizes commerce.
Creators and marketers can not only house all of their important brand-building links in one place, but also launch social storefronts to sell directly on the platforms they’re already using to engage with their followers. Consumers can browse a merchant’s product selection and shop directly at Linkpop, without having to leave the app they were already browsing (or trying to remember what they were looking for).
This is good news for consumers, because the creator economy – estimated to include more than 50 million creators worldwide – is only growing. In 2021 alone, investments supported the sector with $1.3 billion in funding. Shopify, for its part, is investing in supporting creators of all kinds, expanding access to world-class commerce technology, and building tools that will help merge creativity, community, and commerce.
Merchants can create an account, link it to their Shopify store, and start populating their Linkpop page with shopping links to websites, articles, videos, and playlists (among other possibilities) in less than five minutes. Links to buy are automatically synced with a merchant’s product catalog to present all the product details a customer will need directly on the merchant’s Linkpop page, creating a streamlined path to purchase that is fast and secure.
«We have an amazing community on social media, and with Linkpop we are able to turn our followers into customers and brand advocates.“, said Evie, YouTuber and founder of LongHairPrettyNails. «The results speak for themselves: We used Linkpop to support our latest product launch and were able to increase our social sales conversions by over 600%.
Linkpop offers merchants the ability to create a branded social storefront that they can share with their followers anywhere. With Linkpop, merchants can:
- Provide buyers with a first-class shopping experience: Linkpop is powered by Shopify, so consumers can enjoy a fast and secure checkout experience when making a purchase on Linkpop from a merchant. And since payment is made directly on Linkpop, consumers never have to leave the platform they were browsing to make a purchase.
- Success Tracking: Thanks to Linkpop’s free, integrated analytics tool, creators can better understand their visitors’ behaviors and choices. In addition to providing high-level metrics like link clicks and visitors, Linkpop shows marketers how each link is performing, giving them invaluable insight into what engages their followers the most.
- Customize your page: Merchants can customize many aspects of their Linkpop page – from background color and font to profile description, logo, etc. – to create a page that reflects their brand. They can also upload photos to accompany the links to give their followers a truly personalized experience.
- Add up to 200 links and purchase links: Once a merchant creates an account, they can start adding links and checkout links to their page. Since you can share up to 200 links with Linkpop, you’re free to include all the touchpoints that matter most to your brand, whether it’s a link to a new YouTube video, a purchase link with a new product, or anything in between. .
“Merchants and creators today use multiple channels to engage with customers, and that number of touchpoints is only going to grow”express Shimona Mehta, General Manager of Shopify EMEA. “With Linkpop, we have created a platform that unifies all the links that merchants post on social networks. And what’s even better, we’ve made it a shopping destination to make it easy to purchase products directly from Linkpop, which is a benefit to merchants and shoppers alike.” add.
For creators who are just starting out and haven’t yet launched a business, it’s crucial to choose tools that can grow alongside your audience and brand. They can use Linkpop to help grow their following, and when they’re ready to launch their Shopify store, they can share products on their Linkpop page to seamlessly merge community and commerce. And for creators who are already merchants, Linkpop makes it easy to sell products directly on the social platforms that matter most to your brands. Linkpop is free and available worldwide in English starting today with Spanish coming soon. , with checkout links currently available only to Shopify merchants.
To learn more about Linkpop and start using it: linkpop.com.