Football is more than just a game. It brings people together and shapes how a country sees itself. It can also be a powerful way to show off a nation’s spirit to the whole world.
That big idea was at the heart of a recent meeting. Leaders from Liga Portugal, the country’s main football league, sat down with the Secretary of State for Tourism, Pedro Machado. Liga Portugal President Reinaldo Teixeira, alongside executive directors André Mosqueira do Amaral and Susana da Silva Curto, attended the talks. Their goal was clear: to join forces. They want to use the passion and reach of professional football to boost tourism and share the country’s story abroad.
The timing of this discussion was important. Changes are happening in how television rights for matches are handled. This new setup creates a special chance to push football beyond the field. The meeting explored ideas like putting on major events that get a lot of attention. They also discussed creating special campaigns and working with sports clubs and travel companies, both at home and across borders.
A key part of their plan involves the Liga Portugal Arena. Located in the city of Porto, this place isn’t just an office building. It aims to become a must-see stop for visitors. The Arena is built to be a flexible space. It can host business meetings, sports gatherings, and even cultural shows. Importantly, it is also home to the Football Museum. This mix of history and modern sport makes the Arena a unique attraction, ready to welcome both fans and curious travelers.
In short, the vision is simple. Use the widespread appeal of football to tell the country’s unique story. It’s a clever move, hoping to score big for both tourism and national pride.
