leroy merlin has announced the launch of its marketplace in Spainwhich will have approximately 150 sellers and more than 150,000 productss. The company’s goal is to offer its customers a digital platform that brings together the best partners and a wide range of products and services for home conditioning.
leroy merlin It is the fifth most visited e-commerce in Spain with more than 21 million web visits each month, but with the launch of the new platform, it seeks to take another step towards the comprehensive omnichannel approach of all channels. In addition, the company has created a work team dedicated to this area that currently has 12 people and that it hopes to continue expanding over the next year. In this way, the marketplace will bring together the best sellers and online businesses of the most requested categories by users of the Leroy Merlin website, expanding the product offering and improving the customer experience.
“We want to guarantee the high standards of customer experience that characterize Leroy Merlin, which is why we carefully select the sellers that are part of our marketplace and include new categories of household products“, has explained Pablo del Busto, director of the company’s Marketplace.
The launch in Spain represents the third marketplace of the company in Europeafter France and Italy, and is expected to achieve the same good results as in these markets. «In line with Leroy Merlin’s philosophy of maintaining a relationship based on trust and long-term with its suppliers, sellers will be able to sell their products internationally, in any of the company’s marketplaces, in addition to having access to the wide omnichannel offer of Leroy Merlinwhich is completed with 130 physical points of sale»has pointed out Bust.
leroy merlin has indicated that its goal is to continue expanding the number of vendors that are part of this platform. In addition, the firm has renewed its website (leroymerlin.es), which includes improvements that make it faster and easier to navigate, allowing customers to reach products more efficiently and improving the sales process. A lot of The new functionalities will be incorporated in the coming months and will contribute to creating a more competitive digital customer and commerce platform.
Comprehensive omnichannel strategy
The launch of the marketplace responds to Leroy Merlin’s strategy of offer added value to his clients. leroy merlin has carried out in recent years an investment strategy in terms of digital transformation, technological development and supply chain that allows it to have multitude of sales channels availableamong which are, in addition to physical sales, online sales through the web, the app, telephone sales and advice, and a new functionality through WhatsApp that allows customers personalized remote treatment.
In this way, leroy merlin You will be able to reach different segments of the population, offering them a better shopping experience, optimizing your resources to the maximum and becoming more efficient.