Lengow appoints Iván Ramírez product director

Lengow, the leading e-commerce automation platform in Europe, announces the appointment of Iván Ramírez as its new Product Director to accelerate its evolution and build the next generation of Digital Shelf Analytics.

Behind the recent acquisition by Lengow of Netrivals, a company founded by Ramírez 7 years ago, his appointment represents an important step in Lengow’s business plans. With over 20 years of experience building price intelligence and market monitoring software, Ramirez’s expertise will play a key role in driving Lengow’s strategic product roadmap.

This appointment is part of a broader strategic context and is an important event in the company’s history. At the beginning of 2021, Marlin Equity Partnersa global investment firm with $8.1 billion of capital under management, a majority stake in Lengow had already been secured. After opening offices in Germany (Munich) in 2016 and in the United Kingdom (London) in 2021, Lengow reinforced its international footprint this year in Spain with the Netrivals office in Barcelona.

«Ivan is a seasoned leader with a fantastic sense for strategic product management, innovation, and a proven track record of working closely with clients to develop insights, solve business challenges, and create value.“, said Mickael Froger, CEO and co-founder of Lengow. «Ivan will be part of our leadership team as we continue to build on our vision. Product leadership and innovation are the foundations of Lengow’s strategy and success. We are at a critical point in the transformation of our company, increasing our European footprint and leveraging analytics on our platform. Now we have the opportunity to accelerate the expansion of our offer«.

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«I am delighted to be taking on the role of CPO at such a transformative time in the company’s history, and look forward to working with the team in accelerating the company’s growth.“, said Iván Ramírez, new CPO of Lengow. «The challenge is immense, but we have all the ballots to make Lengow the most modern and actionable Digital Shelf Analytics platform on the market.«

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