left handed continues its expansion plan in the Spanish market, continuing to focus on the most important cities in the country’s geography. Last Thursday, September 7thopened its doors to the public Lefties Digital Store Bilbaolocated in one of the city’s main shopping streets (Gran Via 20) and presents the new and innovative concept of Digital store that offers a shopping experience that combines the physical store with the online channel.
The new Lefties Digital Store Bilbao has more than 5,000 m2 the sales area divided into four floors with a wide range of accessible fashion for the whole family (women, men and children – babies, girls and boys) and includes the latest trends technological innovations to serve the customeramong which stand out the Smart testers who automatically manage access and payment through the innovative system Simply paid, a technology that is fully integrated into branch operations. These innovations are combined with experiential services such as: Garment customization service, the arcade machines or the old clothing recycling center, among others. Also the new SELFIE TERRACEa terrace for resting while visiting the store, where there is the giant blue sculpture of the Lefties bear, which will become the icon of the store, very Instagrammable and follows the series of other sculptures that the fashion brand will integrate into its new stores.
Lefties Digital Store Bilbao presents fixed theme areas in which the fashion brand’s main collections for the whole family are located, such as the new collections DISNEYwhich are a warm tribute to the brand’s 100th anniversary, the brand’s new collaborations with sports brands such as: HUMMEL, KAPPA, KELME and UMBROthe new MATERNITY collections, the NOW COLLECTION with the most groundbreaking trends of the season and the new youth collection TEENAGE (BOYS & GIRLS), the collection for babies, which also includes accessories NEWBORNthe latest and new STATIONERY product line, a new stationery collection that presents a whole world of colors and designs that awaken creativity and inspiration in every person.
They are joined by the latest trends highlighted by the new part of the collection. NOWwhere I know
They clearly draw Y2K-inspired garments with animal print, cut-out, mesh and leather effect designs. The collection for women BACK TO THE OFFICEwith garments that redefine the return-to-work look with the latest trends and comfort. DENIM ON DENIMthat reinterprets the classic denim fabric, the renewal of the collection SPORTS CLOTHING and, among other things, the new collection of backpacks and accessories for men.
In addition, we also find the latest proposals from the Lefties in the fields of PERFUMERY, TECHNOLOGY and
BEauty, the brand’s first makeup collection made entirely in Spain with a wide range of products
and complete collection with professional finishing formulas that adapt to every skin type, as well
Highly pigmented cosmetics that are the center of attention.
Simply paid
The Lefties Digital Store Bilbao also already has Easy Pay, the innovative payment system
Latest openings of Diagonal Mar Barcelona, ​​​​Way Sevilla, Montera Madrid, Portal Barcelona, ​​​​Mirador Las
Palmas, Nevada Shopping Granada and Platja D’Aro, which use RFID technology for scanning
Items that customers carry with them and pay with cash, card and even mobile phones. Easy Pay eliminates checkout queues and allows users to pay from any point in the store, while promoting a more flexible clothing collection process.
Smart testers
The new Lefties Digital Store Bilbao integrates the innovative shift system in the changing rooms, which reduces
Wait. With this new system, customers can access the changing rooms directly when needed
They are mostly available. And when capacity exceeds 50%, the system activates layers that make this possible
Customers continue their shopping in the store until there are free fitting rooms for which the customer
You will receive a notification with the free tester number in your app or by printing out a ticket. In addition, they integrate a return carousel through which the customer can deposit the items of clothing that they do not want to buy. This carousel is connected to the storage area where store staff receives these garments.
Product customization in store
After the success of recent openings in Barcelona, ​​​​Seville, Madrid, Las Palmas, Granada and Girona, the new one is
The Lefties Digital Store Bilbao also includes the Custom-made clothing and shoes. A
Service that is being renewed and expanded to include a new and wide variety of embroidery options with text and
Image and patches, image prints or letter and number prints on colored vinyl or that
Laser engraving that allows you to personalize both denim garments and accessories
Customization of shoes with embroidery to create completely unique looks in this new model
Space.
The Lefties Digital Store Bilbao also has other customer services that offer an experience
Shopping that goes far beyond fashion.
- WATER SOURCES. For customers and their pets to cool down. Furthermore a
The meter estimates the water savings by using the well. - ARCADE AND AMUSEMENT MACHINES. Who doesn’t like playing a game on the street?
Fighter? Several arcade machines are scattered throughout the store, allowing nostalgic and…
New generations of gamers can entertain themselves with games like in the store
Street Fighter, Mario Bros. or Tetris. And for basketball fans, in addition to seeing the collection
NBA left-handers can also shoot some hoops in the basketball arcade. - SLIDE. A large slide connects the floors and provides additional fun during your stay
in business. - MUSIC CABIN. A soundproof cabin where you can jump, dance, sing and try out
the headphones that Lefties has in their technology department. The best sound quality
Unleash your love of music and video games across all devices with one
unique sound experience. - CHILL ZONE. The perfect place to charge mobile device batteries.
- FINI ZONE. In addition to the latest fashion trends, the cutest section of the digital store, with a
Lots of different flavors and textures that are hard to resist. - IDENTIFIED THEME AREAS IN THE STORE. The collections are differentiated in the store so that
Customers always know where to find the item they are looking for. - INDEPENDENT RETURN COUNTER. To avoid unnecessary queues and waiting times,
Lefties has a dedicated returns desk for purchases made in store. - ONLINE PICKUP LOCATION. To collect the order online, simply use the QR code or
PIN that the customer receives on his phone to open the locker and receive the order without waiting
so easy!
Lefties Digital Store Bilbao It is the store of the future, a clear commitment to a new way of shopping that is here to stay, fully integrating the physical store with the online channel.
Left-handed lifestyle: More than fashion – a way of life. Lefties pushes the boundaries of conventional fashion and becomes an authentic lifestyle. In a world where personal expression and individuality are crucial, Lefties offers a unique experience that encompasses much more than just clothing and accessories. With an unrivaled variety of product lines, Lefties Lifestyle is the perfect choice for anyone looking for a distinctive way to express their personality and lifestyle.