Brazilian singer-songwriter Lauana Prado saw her presence at the Latin GRAMMYs 2025 as more than a personal milestone. For her, it represented a clear signal of the growing influence of Brazilian music within the broader Latin American soundscape. Her fifth nomination served as a vibrant testament to this cultural surge.
Prado returned to the awards ceremony with a serene yet palpable excitement, expressing genuine gratitude. She described the experience as an immense joy, a chance to champion Brazilian music and its deeply popular genres that are now earning wider recognition beyond her nation’s borders.
The artist observes a significant shift in the global musical consciousness. While a connection between Brazil and the rest of Latin America has always existed, she feels the world is now genuinely listening. Prado attributes this moment to a unique blend of Brazilian identity and natural convergences with other Latin sounds, particularly those from Mexico and Colombia, with which she perceives shared emotional and sonic roots.
She views this cross-pollination as a tangible opportunity, explaining that Brazilian music possesses a distinct character while also featuring elements that naturally resonate with other continental genres. Rather than seeing it as competition, Prado understands it as a crucial bridge for creation, experimentation, and transcending boundaries. Exploring diverse references and blending influences are core to her artistic process.
During a recent conversation, Prado emphasized how historical Brazilian genres have long formed a fundamental part of Latin America’s sonic DNA. Rhythms like bossa nova, specific romantic ballads, and traditional sounds have found profound echoes in contemporary Spanish-language music. She particularly enjoys integrating these references into her projects, all while preserving her unique artistic essence.
For Prado, each nomination signifies more than just a trophy; it represents an acknowledgment of her journey, her identity, and her distinctive approach to music. She articulated her happiness in experimenting with sounds, honoring her roots, and actively participating in a movement dedicated to uniting cultures through music.
Her personal taste in music also emerged during the discussion. She revealed an admiration for Christian Nodal, praising his distinct style and a vocal personality she finds intense, profound, and authentic. In Nodal, she recognizes a sensitivity that aligns with her own artistic understanding.
Beyond the red carpet glamour, Prado characterized the Latin GRAMMYs week as an essential gathering for artists across Latin America. She sees these days not merely as an awards event, but as a cherished occasion for sharing, embracing, and celebrating life through the universal language of music.
Her participation in this year’s awards left a resounding impression: Brazilian music is not merely seeking a place in the Latin American landscape; it is actively occupying it. Lauana Prado stands out as a leading voice representing this dynamic new era, where Brazil not only influences but also engages in dialogue, leads, and transforms the Latin sound with its unique and compelling personality.