The creators of the Bollywood movie Laal Singh Chaddha do not want to show the movie too soon on a streaming service platform. They have decided not to release their film on OTT platforms until six months after the theatrical release.
Unlike other recent Bollywood movies, the creators of Laal Singh Chaddha take their time for its streaming premiere. The recent trend is that movies can often be seen on platforms like Netflix and Amazon Prime within two months of their theatrical release.
The filmmakers hope with this strategy to attract more people to go to theaters to see the film on the big white screen.
Laal Singh Chaddha is scheduled for release on August 11. The launch on an OTT platform will probably be sometime in February. The film, starring Aamir Khan, is a remake of the Hollywood hit Forrest Gump.