Korean crypto exchange is new sponsor Italian top football club

The South Korean crypto exchange Upbit does not care much about the cold, dark and far too long bear market that the crypto industry is currently experiencing. While most stock markets are currently in austerity mode, Upbit chooses to seek publicity with a sponsorship deal with Italian football club SSC Napoli.

South Korean defender

Napoli is not a small club in Italy, as it is currently at the top of the Italian league. During the 2022-2023 season, the club is even unbeaten in Serie A. The reason for the collaboration may be the South Korean center back Kim Min-Jae, who is at the heart of the Neapolitan defense.

Kim signed for Napoli at the end of July, made his debut in August and was named player of the month in the Italian league in September. In his first few weeks at the club, Kim scored twice, making him the second-highest-scoring South Korean ever in the Italian league.

In countries like South Korea, players with Kim’s qualities are scarce. Upbit hopes to capitalize on that popularity through a partnership agreement with Napoli. Already many South Koreans come to take a look at the defender in Italy every week.

The new shirt sponsor

The Upbit logo will be seen for the first time on Napoli’s shirt on Wednesday, when the team takes on Inter Milan. The latter is also a gigantic club in Italy, which means that there is immediately a nice poster on the program for Upbit and Napoli.

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It is currently unknown how much Upbit will transfer for the sponsorship deal, but it will not be a small amount given Napoli’s stature. With these kinds of deals you really have to think of millions. That is very striking, given that the crypto industry is going through a difficult period.

Most stock exchange platforms therefore have to fire people and are certainly not looking for new sponsorship deals. Things are clearly better organized at Upbit and there is apparently room for these kinds of initiatives.

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