Klarna has announced the launch of the new functionality Loyalty Card in your APP. This functionality allows users of the application to the company store and access your physical loyalty cards in a digital version. Thus, users can accumulate all the points and benefits of any store without having to carry the plastic card while shopping in the store.
Following the acquisition of the e-wallet provider Stocard, this consumer service is now integrated into the Klarna app. They thus offer an even more global experience, all in one, and providing convenience and value to consumers throughout the purchase process. This functionality is supported by more than 8,000 loyalty programs worldwide. It ranges from clothing and beauty to technology and grocery stores. Help ensure that consumers never miss out on the opportunity to accumulate valuable points, no matter where they shop.
How important are loyalty programs?
Loyalty programs are very popular with consumers. So much so, that several studies suggest that this market will have a year-on-year growth of 12.3% in 2022 in Spain. The market value is expected to reach $5,544.3 million in 2026.
However, today, most of these programs require carrying a physical card, which is not very convincing for consumers. In fact, More than a third (33%) of Spanish consumers surveyed in a recent Klarna survey avoided signing up for a loyalty program in the past because they were unwilling to carry another card. In addition, more than half (56%) of Spanish consumers do not take all their loyalty cards with them when they go shopping. This means that they regularly miss out on rewards when they shop at the store without their loyalty cards on hand.
The new functionality of Klarna’s app solves this problem by allowing users to store the digital version of their physical loyalty cards in one place. Now, while shopping, users can easily access any of their cards directly in the Klarna app and never lose loyalty points or benefits again.
What do you think from Klarna?
Björn Goss, Product Manager at Klarna and Founder of Stocard: “Physical loyalty cards are inconvenient in today’s digital world. Therefore, they are often left at home, causing consumers to miss out on deals and retailers missing out on an excellent opportunity to reinforce brand loyalty. We all know the situation: we are offered to join an attractive loyalty program, but we do not want to carry another plastic card with us. By providing Klarna app users with a digital space to integrate their loyalty cards, we enable them to earn rewards for their in-store purchases in a much more convenient way, helping to ensure that every penny spent is rewarded.”
David Fock, Product Manager at Klarna: “At Klarna we want to give consumers the best shopping experience in the world, regardless of whether it is online or in a physical store. Following the launch of our revolutionary new Virtual Shopping tool, Klarna is digging deeper into physical retail, helping consumers save time and money everywhere they shop. By providing users with a digital space where they can conveniently integrate their loyalty cards, we elevate the physical shopping experience to a new level of convenience and
flexibility”.
How does the Klarna loyalty card feature work?
- Step 1: From the home page of the Klarna app, click on the “Loyalty Card” icon. Select the “Add Card” button to see a full list of supported merchants and loyalty programs. From here you can browse or search for a specific loyalty program. Alternatively, if the loyalty program is not yet supported, you can choose to add “Other card and enter the merchant name manually.
- Step 2: Add your card. After finding the loyalty program, you can scan the barcode on your physical card with your mobile device’s camera. The app will then create a digital copy and store it in the rewards space in the Klarna app. For cards that do not have a barcode, you can manually type in the membership number to add the card.
- Step 3: Use your card to collect points at the store. While shopping in a physical store, you can display and scan your loyalty cards from the Klarna app. Simply open the card from the app, scan the card at the checkout and collect the points or claim your discount, just like you would with a physical card.
The digital loyalty card space of Klarna eis now available in 18 countries. Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the United Kingdom, and the United States. The offer will be extended to more markets throughout 2022.