KIABI is accelerating its digital transformation. The French fashion brand won an award for Best Online Store last year. Now, it’s launching a new app to make shopping easier and more personalized.
What’s behind KIABI’s strategy?
The brand wants to connect its physical and online stores seamlessly. This way, customers can shop without barriers, discovering and buying products easily in-store or online. KIABI’s goal is to make shopping comfortable and fun.
The new app is a key step in this plan. It’s part of a bigger effort to evolve the brand’s digital presence. KIABI will keep developing new digital solutions to improve customer interaction, optimize its online and in-store experience, and innovate shopping.
New app features
The app has several new features to simplify shopping:
- Scan barcodes in-store to get product info and prices.
- Create a personalized wishlist to save favorite products.
- Check stock in real-time at the nearest KIABI store.
- Use the size selector tool to find the perfect fit.
- Link your favorite store to the app for easy access to info and services.
- Start shopping in-store and finish online, or vice versa.
- Share products with friends and family easily.
An app that adapts to consumer needs
KIABI’s app redesign meets modern consumer expectations. It offers an intuitive, agile, and personalized shopping experience. Users can explore new collections easily and enjoy optimized navigation. The app is free for iOS and Android, reinforcing the connection between physical and online stores. This omnichannel approach is part of KIABI’s digitalization strategy, using tech to improve customer experience and sustainability.