Beliebers, get ready! Justin Bieber just dropped the biggest surprise, revealing that the follow-up to his latest album, Swag, is hitting speakers in mere hours. This news sent fans into a frenzy, adding another chapter to his busy year.
The 31-year-old Grammy winner made the announcement on Thursday, September 4. He shared that Swag II would be available at midnight. This comes just shy of two months after the first Swag album first arrived. Bieber took to Instagram, posting a video of a massive Swag II billboard. He also shared several eye-catching promotional photos of the album’s cover from cities around the globe, including New York and Seoul, South Korea. The world is definitely noticing this quick release.
This new album also brings a fresh look. The first Swag cover was a sleek black with the title in gray. Swag II goes for a bold, bright bubblegum pink. Justin even joked about the color swap. He shared a photo of the famous Santa Monica meme houses. One house is black, and the other sports purple and pink colors, making for a fun comparison.
Justin’s wife, Hailey Bieber, and their son, Jack Blues, also seem to be a big part of the album’s art, just like on the first Swag. Jack celebrated his first birthday last month. One post from the pop star showed the new pink cover. Beside it was a picture of the Biebers holding little Jack. Hailey, 28, smiled as she gently wiped their baby’s face with a cloth. It shows a sweet family moment.
Justin truly surprised everyone when Swag came out. He announced it just one day before its release on July 11. A prominent entertainment news outlet, Us Weekly, confirmed at the time that Justin was already hard at work on the follow-up. An insider shared, “Swag is more of a personal project Justin wanted to put out, almost like a mixtape.” They added that his record label is also planning a more traditional pop album.
This year started with some concerns about Justin’s public actions and social media posts. However, Swag quickly earned praise from both fans and critics. An insider recently shared with Us Weekly that the relationship between Justin and Hailey had improved since Swag came out. The source explained in August, “The intense focus and emotional drain of creating new music put pressure on their marriage.” They continued, “When Justin is in the studio making new music, he goes all in and puts everything else aside.”
The source added that both Justin and Hailey feel a sense of relief. Justin has been more relaxed. He felt a lot of pressure, but his mental state has improved in recent weeks. He is very happy that the album got good reviews and that fans enjoy it.
Thursday was a big day for Hailey too! Her beauty brand, Rhode, launched in Sephora stores. Justin made sure to share the good news with his fans. He posted on Instagram, writing, “Congrats baby gurlllll @haileybieber x @rhode x @sephora.” It seems these two are always supporting each other’s ventures. In fact, Justin gave a shout-out to Rhode’s famous Lip Case in the song “Go Baby” from the first Swag. He sang the line: “That’s my baby / She’s iconic / iPhone case / Lip gloss in it.”