The “Montoya phenomenon” from the island of temptations has become a global sports sensation. This phenomenon started when contestant José Carlos Montoya saw intimate images of his partner with another participant on the show. His reaction has been widely shared and has gained significant attention worldwide.
Many official sports accounts, including soccer clubs, basketball teams, and federations, have referenced this phenomenon. They have tweeted about matches, careers, or training sessions, using the audio of Montoya’s reaction and the words spoken by the presenter, Sandra Barneda: “Montoya, please!”
For example, the US Open attached the audio to one of the points in the tournament between Casper Ruud and Gael Monfils. The Barcelona-Catalunya circuit also referred to the phenomenon, using images of a race by Colombian pilot Juan Pablo Montoya.
Several soccer clubs have also shared the reaction of the contestant, including Atlético de Madrid on their English and LaLiga accounts. The phenomenon has reached beyond Spain’s borders, with numerous soccer clubs tweeting about it, such as Paris Saint-Germain, Ajax, and Monaco, as well as venues like the Stade de France.
Additionally, basketball clubs and the Endesa League have remembered Montoya with plays. One example is Joventut, who accompanied the audio of the program with images of their 1994 Euroleague final victory against Olympiacos. Other accounts, such as the Tenerife lagoon, Baskonia, and the Spanish Athletics Federation, have also tweeted about this social phenomenon.
Overall, Montoya and his reaction in the contest have gone viral in the world of sports.