Jerry Rivera: “The pandemic benefited me”

Despite the fact that the pandemic negatively affected all the artists, due to the lack of activities due to the closure of the stages and entertainment centers, the salsero Jerry Rivera affirmed that during this stage he was able to generate money thanks to digital reproductions.

“In my case, the pandemic benefited me, because my songs have remained for many generations, it is what is called recurring songs … immortal themes such as the song ‘La conscience’ by Gilberto Santa Rosa that does not matter the time or the year, it is a song that you will always want to listen to ”, expressed the artist.

In an interview with journalist Lorenny Solano for the program "Dominicana Buenas Noches “, the” spoiled child of salsa", said this boom in streaming monetization allowed many established artists to continue to see huge amounts of revenue during lockdown.

“Spotify, Pandora and YouTube increased, people were nostalgic and not in the distraction of merrymaking and partying. When you shut yourself up for so long, happy memories begin to come to your mind and they turned out to increase the catalogs of artists established for many years ”, he commented.

Rivera said that social networks also played a key role in keeping artists playing.

“Maybe we stopped working and in terms of selling tour dates there was a downturn, but I had a good time and I understand that it was even healthy for everyone to gain more strength, rest and restructure the work team, in my case it has been a Advantage of putting up with almost two years without working ”.

He stressed that one of the ways in which he remains close and open with his audience is the use of social networks, which he has taken advantage of when promoting his music.

“The future of music every day I see it better and easier because you no longer have to do a promotion from coast to coast in the United States or from north to south in America as before. You turn on Instagram and Facebook and talk, with much less work you reach many more people. Every day there are more people who give okay to your music on streaming channels and that translates into royalties that you receive, today that works better than the royalty of the records of the past.

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Approaching new generations

Gerardo Rivera Rodríguez, the artist’s real name, stated that, despite the fact that the public has changed and new musical genres have spread, salsa continues to keep him recognized at all ages.

“What I have done is cross generations that did not listen to salsa and what they listened to was pop music, .. If you see my Facebook and Instagram page, ironically, my audience is mostly 25 and 30 years old, an audience that can be my children. They are the children of those who were my fans “, says Jerry, who throughout his career has popularized songs such as” What’s wrong “,” Almost a spell “,” A true love “,” That girl “and “Loves like ours”, among others.

Healthy habits that keep you in top physical shape

Many wonder what is the secret of 48-year-old Jerry Rivera, to reverse the aging process and continue to preserve the same “boyish face” from when he began his artistic career, he explained that he maintains his physical attractiveness as a logical consequence of a healthy life of exercises and a good diet.

“It’s not that you look younger, it’s that I look healthier than many people my age because I take better care of myself. Most of the people who do sports and exercises look the same and better than me too, but I think I take good care of myself despite the fact that this is a difficult job in terms of itinerary, I try to rest a lot, eat well and exercise ”.

Dominicana Buenas Noches, airs every Saturday at 10:30 pm on RNN channel 27 and is hosted by the renowned journalist and entrepreneur Lorenny Solano.

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