The hotel sector of the Dominican Republic expressed its joy at the success achieved at the main international travel and tourism fair in the world, the IBT Berlin 2023, and highlighted that the presentation of the country made by the Minister of Tourism David Collado to the agencies of travel and tour operators was very important to reconnect with the European market.
- “At the end of the ITB Berlin Fair, we can highlight that we managed to get closer to the German market again, which is a fundamental market for the Dominican Republic, since it has supported us since the beginning of Dominican tourism. The participation of our country and our Minister of Tourism confirms the commitment that the Dominican Republic has with the German market,” he explained. the president of the Dominican Association of Hotels and Tourism (Asonahores), David Llibre.
Similarly, Llibre said that everyone witnessed the achievements in terms of air connectivity. He recalled that Cóndor maintains its flights to the Dominican Republic and is committed to exploring increasing an additional flight and a new flight to Puerto Plata from Zurich was achieved.
During the meeting in Germany, the country managed to get Cóndor to maintain its seven flights and the possibility of starting an additional one in the summer, which will fill the Air France departure in the summer. In winter it makes 10 flights. Agreements were also signed with other important airlines such as Swiss Edelweiss, from Zurich.
The participation of the country, both from participants from the private sector, public sector and the press demonstrates the commitment to the tourism sector and European marketing, he pointed out.
Likewise, the vice president of Asonahores, Andrés Marranzini, maintained that many people attended the fair after the evolution of the European air route with some flights in the cancellation phase and others being fixed, and for this reason the “face to face” was very important. ” with the European airlines and tour operators and, especially, that they know about the recovery of the industry to continue maintaining their commitment to a destination that operates responsibly and coherently like the Dominican one.
“We did very well at ITB Berlin. The objective was to make a presence after three years of closing the fair. It went well for us,” Marranzini said. The ITB Berlin took place at the Messe Berlin, Germany from 7 to 9 this month with around 5,500 exhibitors from 161 countries, a high demand for exhibitors from the Middle East, the cruise industry and the technology sector of trips.
Georgia was the official host country.
More than 90,000 attended
With the motto “Open for change”, the world’s leading travel fair returned for the first time as an exclusive B2B event, confirming its position as the leading platform for the global travel industry. During the three business days a total of 90,127 attendees from more than 180 countries were in Berlin.
For ITB Berlin, the ITB Buyers’ Circle with its 1,300 members was also an impressive success, according to the final ITB closing note.
Sales volume from travel industry buyers increased remarkably, with international participation rising from 50% in 2019 to 70% overall. The international nature and diversity of the approximately 5,500 exhibitors from 161 countries was equally impressive, he says.
Also in attendance at ITB Berlin were around 3,000 media representatives and 333 high-profile international “travel bloggers” and political figures.
The next ITB Berlin will take place from March 5 to 7 (Tuesday to Thursday) 2024 at the Berlin fairgrounds.
Since 1966, ITB Berlin has been the world’s leading travel trade fair.