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It marks us. Casio: “We offer calculators in France made exclusively for French kids”

Casio calculators sold by the millions around the world. (Illustration) (AFP)

Japanese company Casio is one of the two world leaders in calculators. It sells 23 million a year and employs 10,000 people.

The company was created under the impetus of four brothers in the aftermath of World War II. Tadao Kashio founded in 1946 a subcontracting company near Tokyo. He’s going to market a gadget that will be hugely successful. The Yubiwa pipe allows you to smoke a cigarette right up to the filter, leaving your hands free. This commercial success will especially allow the family to embark on manufacturing the first prototype calculator.

In June 1957, the family created the company Casio Computer. That same year, the company is proud to present the world’s first compact electric calculator. The object is certainly compact, but bulky, is the size of a table and weighs 140 kilos. But it must be remembered that at the time the first computers were the size of a room, recalls Agathe Lucas.

In the 60s and 70s, the race for miniaturization will pick up. In 1974, Casio proudly introduced the world’s first credit card size calculator. It is 3.9mm thick.

Casio’s ambition was to democratize calculators so they could be found in every home, offering these devices at an affordable price, well below the prices of the time.

agathe lucas

The 1980s and 1990s were a golden age for Casio, whose calculators set out to conquer the world. The company launches itself in watchmaking and electronic musical instruments. But with the Japanese economic crisis, the company suffers. Its price is the lowest on the Tokyo Stock Exchange and the number of employees has halved.

“The company recovered by offering innovations and seeking to adapt to different markets… Today, for example, you only find calculators made for France in France, because it is often believed that mathematics is a universal language, but there it is, in fact, a lot of difference in learning and math notations “, emphasizes Agathe Lucas.

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