If you have a small business (or are in the process of starting one), you’ve probably
wondered how important a logo is. The answer is simple: a logo is
fundamental since, among other things, it will represent the values of your brand and
set you apart from the competition.
In this article, we are going to explore why it is so important that a company, no matter how
no matter how small, have a good logo that reflects your identity.
A bit of history: where do logos come from?
History shows us that every brand needs a graphic sign, and that is that the
logos are as old as the brands themselves. In fact, the first logos were
They developed around the year 1300 AD. C., in the middle of the Middle Ages, when the first
goldsmith companies and manufacturers left their marks engraved.
However, the first logo created for a company was that of the Bass Brewery,
in the United Kingdom, in 1876. It was within the framework of the appearance of the Registration Law of
Registered Trademarks in the United Kingdom, which was a boost for the creation of new
companies and their subsequent registration.
During the following decades, the logos were transformed towards the
simplification. In the process of moving from analog to digital, many companies
they chose to renew their visual identity to adapt to the new ways of communicating.
Multinational companies, for example, chose to give a more modern look to their
logos, hoping they would convey a sense of renewal and, furthermore,
that were easily scalable in computer media.
The importance of logos in a brand
All companies have a graphic sign that identifies them. Many times, these logos
They are accompanied by a text in which the name of the brand is read; However, the
Most of the world’s largest logos operate independently. This
explains the importance of logos: basically, they help to recognize and identify
a company just by looking at them.
A logo reflects the identity of the brand
For a company to exist, it is enough that it is duly registered and that it
find in activity For a company to have an identity, it is necessary for it to have a
set of characteristics that distinguish it from others. This is accomplished with the
creation of a visual identity, consisting of various graphic elements that
They seek to communicate a concept and a series of values. The logo is one of these
items.
From the colors chosen to the typography used, going through any decision
aesthetics, everything in a logo should reflect the brand identity. In this way, you can
convey the personality of the company and consumers will be able to perceive that it is
a fun, innovative, serious or elegant brand, for example.
A professional logo builds trust
A brand with an amateur logo will convey that it belongs to an amateur company. This
may not generate the necessary trust with customers and even with other important stakeholders
for your business, such as suppliers. On the other hand, a brand that does not have a logo
probably not even taken into account.
Instead, a well-designed logo will convey professionalism and reliability.
To do this, there are two options: either hire a group of graphic designers, or
create them by yourself. If you choose to do it yourself, you can use services to
create logos with artificial intelligence.
A logo distinguishes the company from the competition
Let’s take an example: if you have a small coffee shop in your neighborhood, very
You have probably realized that the industry in which you operate is flooded with
similar logos. Undoubtedly, an element that is repeated a lot among the logos of
coffee shops is a steaming cup of coffee, and this makes sense, because these shops
they sell coffee.
It is precisely here when the creative potential comes into play to offer a
graphic element that distinguishes us from the competition. For example, we can give you a
touch of green or the drawing of a plant to convey that we are a place concerned about the
ecology, or the silhouette of a building if ours is a business with views of the city. The
moment of creating a logo is the perfect opportunity to propose something unique and
innovative that remains engraved in the memory of your competitors and your customers.
Conclusion: Is the logo important for a small company?
Of course, the logo is important for all companies, especially for
small or new companies. In general, companies that are too big
they can afford to modify their logo as part of a marketing campaign or
even use different graphic elements in different channels. Instead it is
It is recommended that small companies use the same logo in their different channels to
achieve a correct identification and consolidate the perception of your brand in your clientele.