Love and dating apps are a sector with a lot of potential that Facebook he has not wanted to waste. However, it seems that their plans to launch a dating app they’ll have to wait.
The launch of ‘Facebook Dating ‘ in Europe it would coincide last Friday with the holiday of Valentine’s Day, but the company was forced to back down for not having taken into account local legislation.
The Irish Data Protection Commission, which oversees Facebook’s European headquarters in Dublin, said on Wednesday that Facebook Ireland had first contacted the Data Protection Commission on Monday 3 February to discuss the issue of the new app: “We were very concerned that this was Facebook’s first communication about this new tool, considering that its intention was to deploy it on February 13”they add.
The agency also states that the social network has not provided them with a document that details the impact on data protection and therefore has ordered an inspection and gathering documentation.
Upon learning of the officials’ plans, Facebook chose to cancel the launch. The company did not have this delay since it had planned a communication campaign in parallel, which was stopped when privacy problems arose with the Irish body.
The social network has issued a statement in relation to its confusion about privacy in Europe: “It is very important that we succeed with the launch of Facebook Dating, so we are going to take a little more time to get it ready for the European market. We have worked carefully to create strong privacy protections and complete the data processing impact assessment prior to the planned launch in Europe, which was delivered by the Irish Data Protection Commission upon request.“States the statement.
