Apple is cutting production of its new ultra-thin iPhone Air model as consumers prioritize practical features like battery life and advanced cameras over sleek designs, even as demand for its other flagship smartphones remains strong.
The technology giant plans to reduce iPhone Air production by approximately one million units this year. This decision follows slower-than-expected demand for the device, according to recent reports from The Elec, citing Japan’s Mizuho Securities.
This adjustment stands in stark contrast to Apple’s broader strategy for its latest line of phones. The company has simultaneously increased total production for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max by two million units.
This boost raises the overall iPhone 17 series production forecast from 88 million to 94 million units through early 2026. It signals Apple’s strong confidence in its other models.
Analysts point to consumer preferences as a key factor in the iPhone Air’s struggle. Ultra-thin designs frequently necessitate compromises in battery capacity and camera options.
Users increasingly prioritize longer battery life and advanced photographic capabilities over device slimness. They are unwilling to sacrifice these functionalities for a thinner phone.
Furthermore, consumers are opting for either the more affordable base iPhone 17 model or the premium Pro versions. The Pro models offer advanced camera systems and other high-end features.
The iPhone Air’s balance of price and features has lost its appeal, positioned awkwardly between these two more popular choices.
This trend is not unique to Apple. Samsung experienced similar challenges with its ultra-thin designs, leading to the cancellation of its Galaxy S26 Edge project. That model was replaced by the reintroduction of the Galaxy S26 Plus.
While the iPhone Air initially sold out quickly in the Chinese market, it generated significantly less interest in Western markets.
Market analysts view Apple’s strategic production cut as an attempt to find the right balance between innovation and market expectations. They do not see it as a significant setback.
Despite the reduced outlook for the iPhone Air, the overall performance of the iPhone 17 series remains robust. It ranks among the strongest in recent years.