Intuit, a software company specializing in financial services, has taken over MailChimp, digital marketing platform. Investing in it close to 12 billion in both cash and stocks.
The objective of this union is that MailChimp will allow Intuit to continue growing considerably, offering a series of services to SMEsSuch as marketing your business, managing customer relationships, or accessing capital.
“The joint work of Intuit and MailChimp will help platform users find an end-to-end solution”, it states Intuit.
More about Intuit and MailChimp
Intuit is an American company specialized in financial services. It was founded in 1983 by Scott Cook. This company is geared towards accounting issues and financial issues, so you don’t have much experience in the digital world. Close to 10,000 people are available to you in 20 offices around the world.
So if you are barely aware of this, why did you take control of a totally digital-oriented company? And, the answer is that, as the digital world is being a ‘boom’, Intuit has decided that, thanks to the technology and knowledge of MailChimp, it will be able to keep growing and the most important, support and help smaller businesses.
On the other hand, MailChimp, emerged 20 years ago from the hand of Ben Chestnut and Dan Kurzius. Since then, the company has managed to reach the more than 12 million customers, without any support. In addition, it was in 2020, when MailChimp managed to bill 800 million.