Internationalization of SMEs: how the tooth fairy conquered Europe

Exports are increasingly important in the Spanish economy. According to official figures, 26.99% of the Gross Domestic Product (GDP) last year came from sales abroad. A percentage that translates into more than 325,000 million euros generated through trade outside our borders. However, SMEs, which represent up to 99.8% of the business fabric of the country, only account for 51.1% of sales abroad in Spain.

What is this trend due to? One of the main reasons is the lack of resources that these companies with fewer than 250 employees have, often more limited than large companies or multinationals. Nevertheless, thanks to the digital transformation of the sector, these differences between companies are being saved. This is the basis of Packlink PROthe leading logistics platform in Europea tool that has given more than 36,000 European companies access to a logistics network that allows them to operate throughout Europe.

“Our main goal is simplify the activity of small and medium-sized companies. Thanks to our Packlink PRO tool, a freelancer can manage all your orders both in the local and international markets through a simple interface. We want to help them develop their full potential and remove any obstacles to their growth”points Noelia Lázaro, Marketing Director of Packlink.

How the tooth fairy conquered Europe

An example of breaking down these barriers is The Magic Gate. This project, created by Gerard Molins and Magalí Jorba in 2018, has managed to establish itself in less than four years in five markets, and all this, with a very clear mission: “the happiness of all children”. After create in 2018 a small door so that the mouse Pérez could visit his daughters At home, acquaintances and family friends began to request the product, and from there it managed to sneak into thousands of homes throughout Europe.

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“I designed the Pérez mouse door for my daughters, so they could enter the world of magic, with a personalized postcard to paint their little teeth. When other families found out about it, they loved the idea, so I started selling some models on Wallapop, then on Amazon, and today We are doubling our turnover every year and we are present in five marketspoints Gerard Molins, co-founder of La Puerta Mágica.

A one-man projectcreated in the small Barcelona town of Sant Quirze del Vallès, which currently has increased its product catalog, adapting to the different partners of the tooth fairy in Europe, as is the case of the Tooth Fairy in the Anglo-Saxon world. A product line that has been included in the Annual Guide of most innovative toysprepared by the Technological Institute of Children’s Products and Leisure (AIJU).

“Packlink has been key to our growth, both nationally and internationally. Through a single click we can import all ordersselect logistics operator, automatically generate labels, and all with a single monthly invoice and with prices that no operator can match. Being a one-person project, this simplification of the logistical work It has allowed me to develop new products and increase the number of distributors among decoration and toy stores in Europe”concludes Gerard Molins.

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