Instagram will allow purchase via MD. so what has made known Mark Zuckerberg, CEO of Meta in your own account on the social network through a post. With this new function, users will be able to buy at SMEs once they have made their query and, in addition, they will be facilitated to track the order through direct messages On Instagram.
“You can now shop for small business products and track your order on Instagram chat in the US“, said Zuckerberg in the ad post. «Pay with Meta Pay and checkout in just a few taps«.
This solution will especially help SMEs, who regularly receive messages from their customers to learn more about their products. Users can send a direct message to a small business they are interested in buying from. In that same thread they will have the option to pay, track their order and ask follow-up questions.
For now, it will only be available in the United States, but it will not take long for SMEs to use this tool from other countries.