Instagram is testing a new feature: password-protected Reels. Viewers need a code to unlock them.
The idea is to boost engagement between creators and fans. For example, a creator might lock a Reel with a hint like “my birthday” or “my favorite pet’s name”. Only superfans who know the code can watch the special content.
You can try this feature on Instagram Design’s Reels. They shared a locked Reel with a hint: “the first hashtag in the caption”. The code is “threads”. When you unlock it, you’ll see a “coming soon” video.
This feature is interesting because creators and brands can use it to launch new campaigns or products. They can create a buzz by locking Reels and challenging fans to find the code.
It’s similar to the Reveal Sticker in stories, where fans had to send a private message to unlock content.
There’s no official release date for this feature yet. You can try it on your mobile device: https://www.instagram.com/reel/DIJd9Sbx4Xn/
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