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Instacart launches an app for Shopify

Instacart launches an app for Shopify

Instacart has launched one new app for Shopify This will allow emerging consumer packaged goods (CPG) brands to access Instacart ads on Shopify. As the company announced in a statement, with this new application Shopify sellers can easily connect to Instacart Ads products, tools, insights, and automation.

At the moment, instacart has agreements with over 1,400 retailers in North America, meaning that “Without taking action, it’s likely that many CPG brands on Shopify are already increasing sales Instacart Marketplace«. «Now these sellers can use the app for the first time Instacart for Shopify Promote their products through Instacart Ads, which help them better understand their business by making their Instacart sales data visible directly in Shopify, where they already manage the rest of their business. This visibility allows sellers to take action to increase their reach and results with Instacart customers.“explained the company.

The application Instacart for Shopify allows merchants to track their overall sales Easily create an Instacart Ads Manager account on Instacart and view common ad performance metrics. This integration underscores Instacart’s goal of giving emerging brands the tools and insights they need to grow and connect with consumers at the point of purchase.

«With our extensive catalog of more than 80,000 partner retail stores across North America, we believe Instacart has one of the best platforms to help emerging brands grow.“, has explained Ali Miller, Vice President of Product Management at Instacartand added: “Combining our scale with Shopify’s network of sellers creates a truly powerful discovery tool for brands looking to understand their impact across channels.«. «With the Instacart app for Shopify, brands can learn more about the sales they’re already making on Instacart and take immediate action by setting up Instacart ads to increase discovery and sales“, he added Müller.

«At Shopify, we strive to create partnerships that empower our sellers and give them an edge. Wherever there is an opportunity to bring sellers and buyers together, Shopify is at the forefront«He emphasized for his part Anthony Silva, Director of Partnerships at Shopify. «By accessing efficient and effective advertising solutions through Instacart’s integration with Shopify, our sellers gain valuable insights into sales data, advertising opportunities, and performance across the Instacart marketplace directly in their Shopify dashboard.Silva pointed out.

Instacart Ads Manager

This way, once a seller installs the Instacart app on Shopify, they can set up a free Instacart account. Instacart Ads Manager, which saves time on standard onboarding with features like automatic product identification. Instacart sales data and advertising campaign metrics are displayed directly in the app, allowing sellers to measure their brand’s performance across multiple channels in one place. In Ads Manager can use digital marketing tools to grow your brand, including proven ad formats like Instacart Sponsored Product Ads, which provide CPG brands with premium digital space.

This announcement builds on Instacart’s commitment to helping emerging brands drive omnichannel growth. Last year, Ads manager theme optimized for Instacart This allows brands to easily select a goal to receive personalized, optimized recommendations for ad formats, specific targeting options, and offers to achieve their business goals.

Additionally, the company recently expanded its measurement capabilities, including sales lift testing and A/B testing, to help brands understand the impact of their advertising campaigns. On average, Instacart brand partners see additional sales increase of more than 15%and in some cases double.

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