The Business Model of 20milproductos.com
20milproductos.com was founded in 2012 by Javier Galán, with a focus on offering competitive prices to medium-sized companies. The company’s catalog includes 17,000 products, ranging from office supplies and stationery to food, hygiene, and safety items.
How 20milproductos.com Works
Javier Galán, General Managing Partner of 20milproductos.com, explained how the company works: “We offer a comprehensive service for the sale of office supplies in real time and with cheap prices. Our clients can purchase all the products they need in one place.”
Marketing Strategies
20milproductos.com uses a model without misleading offers, with low prices always available in their entire catalog. The company also allows clients to buy individual units of products, rather than having to buy the entire container.
Social Media Presence
20milproductos.com has a limited presence on social networks, but they do product demonstrations on YouTube and are active on Instagram and TikTok. They also work with micro-influencers, mainly YouTubers from the world of stationery.
Content Marketing
20milproductos.com still values a good blog with content of interest to the user.
Websites Performance Metrics
The company receives around 70,000 monthly visits, with an average conversion rate of 2.7%. 67% of sales come from recurring customers.
Main KPIs
The company measures the amount of sales and conversion ratio, as well as the average order and number of references per order, average delivery time, new registered users, and new and returning clients.
Data Analysis and Decision Making
20milproductos.com uses several tools, including the Prestashop platform, Connectif, Efficy, and Google Analytics and Semrush.
Shipping Methods
The company uses two express transport companies for normal orders and one specific one for pallets and large volume orders.
Handling Customer Returns and Complaints
20milproductos.com normally accepts customer returns, which are a very small percentage in their sector.
Logistical Challenges
The company has faced challenges in the “disassembly” of products in picking, but they have overcome them and currently do not exceed 0.2% in handling errors.
Expansion Plans
20milproductos.com’s next challenge is to better adjust the packaging to the set of products in each shipment.