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Inflation: sectors neglected by French consumers

After Covid-19, the war in Ukraine came to undermine the global economy. Consequences: a rise in the price of raw materials and generalized inflation. As fuel, energy and food prices soar, consumers find themselves forced to make choices. As reported The Parisian in its edition of Saturday May 14, household consumption fell by 1.3% in the first quarter of 2022.

And some sectors are more affected than others. The first to pay the price: clothing and catering. The first “is down 10.3% from the beginning of January to the end of April compared to 2019”, advances Yohann Petiot, general manager of the Alliance du commerce, which brings together 450 brands. The footwear sector is particularly impacted (-6%), as well as that of hygiene and beauty (-5%), which is suffering from the development of telework. As Le Parisien points out, the French seem to be turning more and more towards refurbished and second-hand.

The restoration is also taking a hit. “In our shopping centers, catering is down 20% compared to 2019, and even more when the restaurant is next to a cinema”, deplores Christophe Noël, general delegate of the National Council of Shopping Centers (CNCC), which brings together 840 centres.

Another consequence of inflation: French consumers flock to promotions and first prices and abandon more expensive products. “The consumption is clear for more expensive products such as meat or fresh fruits and vegetables”, notes Karine Sanouillet, expert in mass distribution, in the columns of Parisian. The turnover of the first prices has also jumped 8% in the first quarter, while that of mass consumption fell by 1.8%, notes Emily Mayer, specialist in the sector at the Iri institute. And the trend is not about to be reversed since inflation should pick up in the second quarter.

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