The digital landscape is getting more crowded and complicated. Media companies and publishers face a big challenge: they need to make the most of their ad revenue without bothering users.
To tackle this, an event called “Unlocking your Ad Stack Potential: Supply-side Optimization” was held on May 28 in Madrid. Google and Incubeta teamed up to organize it. The goal was to share tips on how to get the most out of programmatic monetization.
In the morning session, industry pros shared practical strategies and technical tips on how to use Header Bidding. This tech lets publishers open up their ad inventory to multiple demand sources in real-time. It fosters competition and increases the value of each ad impression.
Attendees also got personalized advice based on a pre-audit of their current setups. They could swap stories with other key players in the digital ecosystem.
A Comprehensive Service for Publishers
As programmatic tech evolves, publishers need partners who can offer tools, operational support, and strategic guidance tailored to their needs. Incubeta provides a complete ecosystem of services to optimize each phase of digital monetization.
Their main areas of focus include:
- Setting up and configuring platforms like Google Ad Manager 360
- Integrating and optimizing Header Bidding with Prebid.js
- Operational support: ad trafficking, campaign optimization, and results analysis
- Creating custom dashboards and advanced analysis with Looker Studio and first-party data
- Designing native and rich media ad formats
- Training programs on monetization, privacy, data governance, and commercial strategy
- Activating proprietary audiences for use on DSP platforms like DV360
“Collaboration between editorial teams, data, and tech is key to achieving tangible results in today’s environment,” says Jose Arocas, Head of Sellside at Incubeta Spain. “At Incubeta, we want to support publishers in building a more efficient, sustainable, and adaptable monetization strategy.”
Toward More Efficient and Sustainable Monetization
The event’s success highlights the growing interest among publishers in having simpler, more efficient, and transparent tech structures.
Well-implemented and monitored Header Bidding is one of the most effective levers for improving ad performance. With a technical, modular, and data-driven approach, Incubeta helps digital media evolve toward more solid monetization. They assist publishers in getting the most out of their programmatic stack and tackling market challenges with confidence.