Recognizing Excellence in Innovation
A prestigious award has been given to a Spanish multinational company, in-Store Media, for its outstanding contributions to innovation in the field of Omnichannel Retail Media. The Carles Ferrer Salat Award, presented by Promotion of Treball, the oldest business organization in Europe, acknowledges the company’s dedication to social and corporate development.
Award Categories and Selection Criteria
The Carles Ferrer Salat Awards recognize companies in six categories: Innovation, Internationalization, SME of the Year, Social Responsibility, Equality, and Sustainable Development. The Innovation category specifically honors companies that have made significant improvements to their value proposition, emphasizing projects that have promoted technological advances and their application in key sectors.
In-Store Media’s Pioneering Approach
In-Store Media has received the Innovation Award for its groundbreaking approach to digitalizing the point of sale and leveraging new technologies and data analysis to benefit shoppers, retailers, and advertisers. With over 25 years of experience in the Retail Media sector, the company has demonstrated its commitment to innovation by offering personalized and measurable campaigns both in physical stores and online.
Key Factors in In-Store Media’s Success
In-Store Media’s ability to accurately segment audiences, manage data, and ensure a consistent shopping experience across all channels has been crucial to its leadership in the Retail Media sector. The company’s digital transformation and omnichannel strategy have enabled it to integrate Retail Media solutions that connect the physical and digital, allowing for highly personalized and measurable campaigns.
A Message from the CEO
“In a dynamic environment where buyer preferences constantly evolve, the new shopper demands different and personalized experiences. Brands and retailers must adapt to this new scenario, and this is where digitization and innovation play a crucial role. Thanks to digital transformation and through an omnichannel strategy, at in-Store Media, we integrate Retail Media solutions that connect the physical and the digital, allowing highly personalized and measurable campaigns thanks to data management. This transforms the shopping experience, offering a unique experience to the customer and added value to brands and retailers, promoting Retail Media as a strategic means of communication.” – Fernando de Vicente, CEO of in-Store Media