The retail media market is heating up, and one company is standing out from the crowd. In-Store Media, a multinational retail media company, has just closed out 2024 with a record-breaking year, boasting a 30% increase in revenue to 105 million euros. This impressive growth is fueled by a strong international expansion, with 11 new strategic contracts signed and a continued transformation of its business model to focus on omnichannel retail media.
One of the key highlights of 2024 was a strategic partnership with Unlimitail to manage Carrefour’s advertising spaces in Spain and Italy. This deal not only boosted In-Store Media’s international presence but also marked its entry into the Italian market. The company now operates in nine countries, with a significant presence in Europe, Latin America, and Asia. In fact, In-Store Media has partnered with over 80 brands across these regions, including major players in the retail industry.
According to Fernando de Vicente, CEO of In-Store Media, “2024 was an exceptional year for growth and consolidation of our international markets. We’re now working with over 80 brands, which reinforces our global leadership. In 2025, we’re committed to our omnichannel value proposition, leveraging data and digitalization to connect brands and consumers effectively, both online and offline.”
Looking ahead to 2025, In-Store Media is aiming to surpass 120 million euros in revenue, representing a 15% growth from the previous year. This ambitious target is built on maximizing existing contracts, optimizing current agreements, and its solid value proposition, which has yielded positive results in international markets. The company has already signed new contracts in Mexico, Poland, the Philippines, and Italy, further solidifying its global presence.
With 27 years of experience in the retail media sector, In-Store Media is poised to reinforce its position as a global leader in omnichannel retail media. The company plans to invest approximately 10 million euros in capital expenditure (CAPEX) in 2025, which will support its strategic growth initiatives. This investment will enable In-Store Media to stay ahead of the curve in terms of innovation and technology, ensuring its continued success in the retail media market.
As Fernando de Vicente notes, “We’ve been driving connections between shoppers and brands for 27 years. Our expertise, combined with our commitment to innovation, positions us as the leader in omnichannel retail media, with a deep understanding of the shopper since 1998.”
The retail media market is experiencing rapid growth, with an estimated global value of 140 billion dollars. The United States is currently leading the charge, with retail media expected to account for over 24% of total advertising investment by 2028. Europe is also expanding rapidly, with growth outpacing the overall advertising market. In Latin America, the retail media market is expected to triple between 2024 and 2028.
In this context, In-Store Media is well-positioned to accelerate the transformation of the retail media market. With a presence in three continents and a strong track record of connecting brands with shoppers directly at the point of sale, the company is advancing its global expansion strategy. Its goal is to drive new agreements in key markets, strengthen relationships with retailers and international advertisers, and consolidate its position as a global leader in omnichannel retail media.
By leveraging its 27 years of experience and continuing to evolve its value proposition, In-Store Media is focused on delivering innovative advertising solutions that drive precise and efficient connections between brands and buyers. The company is concentrating on three key areas: maximizing campaign performance through metrics, efficient access to target audiences using segmentation strategies, and the ongoing development of cutting-edge advertising solutions. With its sights set on the future, In-Store Media is ready to take the retail media market by storm.