The world champion, Iker Casillas, has just unveiled his latest venture – 1k Sports Group, an agency with bases in Spain and the United States. This new project is all about centralizing his business and personal endeavors in the sports field. For Casillas, this agency represents a natural progression in his career, one that reflects the values he’s learned through his experiences as an athlete.
What Drives 1k Sports Group
As Casillas himself puts it, “1k Sports Group is about building something that truly reflects my vision of sports as an engine of opportunities and transformation.” The agency is founded on the principles of teamwork, ambitious goal-setting, and a human approach. With this, Casillas aims to create a global reference point that combines talent, innovation, and a personal touch in every step of the way. It’s about time for him to build something of his own, something that embodies his values and outlook on sports.
The agency, with Luis Gómez at the helm as CEO, will manage the careers of both young talent and sports legends. Notable clients include José Ángel Carmona from Seville, Fran González from Real Madrid, and even legends like Roberto Carlos and Fernando Morientes. But that’s not all – 1k Sports Group also has a presence in Los Angeles, where it represents players like Jozy Altidore, a professional footballer who has played for Villarreal and Xerez. The approach here is comprehensive, focusing on a combination of closeness and professionalism to guide athletes throughout their careers.
A New Chapter for Casillas
This isn’t Casillas’ first foray into the business side of sports, but it marks a new chapter in his journey. He’s ambitions are clear: to continue growing and leading in a sector he knows inside out. “We’ve created an agency that connects talents and opportunities on a global scale, with the flexibility and innovation needed to face today’s and tomorrow’s challenges,” Casillas notes. It’s about connecting the dots between talents and opportunities worldwide, with a keen eye on the future.
Luis Gómez, the CEO of 1k Sports Group, highlights the unique character of this project. “I’ve joined a project that’s all about constant improvement, growth, and development, without losing sight of its global identity.” This identity, Gómez believes, sets them apart in the market and allows them to be close to their players, clients, and institutions on an international level. The team is young, knowledgeable, and enthusiastic, which will be key to the agency’s growth day by day.
Beyond Talent Management
1k Sports Group is not just about managing talent; it’s also involved in several key initiatives. The Iker Casillas Academy, for instance, is dedicated to the comprehensive training of goalkeepers and coaches. Then there’s the Iker Casillas Foundation, which focuses on projects with social impact linked to sports. Casillas will also continue to support entrepreneurs through his Startup Sportboost accelerator. It’s a multifaceted approach, one that reflects the agency’s commitment to making a broader impact in the world of sports.