Hollywood has made its presence known in the Formula E through the American team, Cupra Kiro, which has a Spanish component. The team has recently welcomed a new co-owner, the renowned actor Idris Elba. Elba, known for his roles in successful series such as The Wire and Luther, for which he received a Golden Globe, joins the team alongside other new investors.
These new investors include Tony Ressler, owner of the Atlanta Hawks, Larry Berg and Shaun Neff, owners of the Los Angeles FC, media executives Christmas Mahmoodzagedan, Steve Bornstein, and Rick Hess, as well as consultants Jeffrey Assaf, Caleb Kramer, and Michael Woronoff. The current owners of the team, David Kaplan and Bennett Rosenthal, will be accompanied by this illustrious group of new investors, marking a significant milestone for the team.
Idris Elba expressed his enthusiasm for joining the team, stating that “the Formula e is the perfect mix of a global sports competition and sustainability. I’m proud to join the team with Cupra Kiro.” He added that the team’s vision, innovative approach, and commitment to excellence align with his personal values, and he is looking forward to contributing to the team’s success.
Cupra Kiro is consolidated
The arrival of new investors is a significant step in the rapid progress of Cupra Kiro as a team. One of their first moves was to secure Porsche powertrains, which are considered the most competitive in the last two years. This strategic decision allowed the team to earn its first points in its debut race in Sao Paulo.
In addition to this achievement, the team signed a sponsorship and technical collaboration agreement with the Spanish manufacturer Cupra. With the addition of a squad of illustrious investors to its sports and technological project, Cupra Kiro is solidifying its position in the Formula e. The team’s progress and new investments demonstrate its commitment to excellence and sustainability, making it an exciting player to watch in the world of Formula e.