The stage was set for a high-stakes match between Ecuador and Venezuela at the Rodrigo Paz Delgado stadium.
The two teams were locked in, each with their eyes on the prize – a win that could make or break their World Cup dreams. But just as the game was about to kick off, something was off.
There was no ball in sight.
That’s when a vendor came out of nowhere, wheeling his ice cream cart onto the field.
He made a beeline for the referee, Brazilian Ramon Abatti, who was standing in the center circle.
The vendor handed Abatti an ice cream, which he gladly accepted.
Then, in a move that left everyone stunned, the vendor pulled out the game ball from his cart.
It was a clever marketing stunt that left a lasting impression on fans – and it’s a moment that will go down in history.
The match ended with Ecuador winning 2-0, but it was the ice cream vendor who stole the show.
A genius marketing move
The vendor’s trick was pure genius.
By using a simple ice cream cart, he managed to grab the attention of everyone in the stadium – and millions more watching at home.
It just goes to show that sometimes, the best marketing moves are the ones you least expect.
And who knows – maybe this stunt will inspire other brands to think outside the box.
What do you think of this genius marketing move?
Let us know in the comments.
🔥⚽️😍 MOMENTO ÉPICO ⚽️🔥😍
El repartidor ingresa a la cancha y le entregó el balón ⚽️ y un helado 🍦 al arbitro 😂
Solo en Ecuador 🇪🇨 🚬
— KCH FM RADIO (@KCH_FM) March 21, 2025