Hyundai Motor Company has done it again, grabbing attention on the global design stage. The company took home eight awards at the International Design Excellence Awards (IDEA) 2025. This makes a clear statement about their strength in design. IDEA is one of the most respected design contests out there.
What the Awards Look For
The Industrial Designers Society of America (IDSA) started the IDEA awards in 1980. They pick top-notch projects every year. Judges check things like how new an idea is and how it helps people. They also look at its effect on society. This year, Hyundai won in many different areas. Their prizes covered car travel, transportation, factory solutions, places, and service design.
SangYup Lee is Hyundai’s Executive Vice President and Head of Global Design. He says these awards prove a key point. They show Hyundai’s dedication to making new designs. These designs do more than just make travel better. They also make daily lives richer. Plus, they show the brand cares about its role in society.
Winning Designs Across Categories
Hyundai’s wins show their broad skill set. Here’s a look at the specific projects honored:
- Automotive & Transportation:
- The all-electric Hyundai IONIQ 9 SUV took home a Bronze award.
- The new premium Palisade SUV was named a finalist.
- The Initium hydrogen concept car also reached the finalist stage.
- Environments:
- The CX Smart Farm project won Silver. This project comes from the Hyundai Motor Group Innovation Center Singapore (HMGICS). It also got the special Curator’s Choice Award, given to only one project each year.
- The Na Oh restaurant was recognized as a finalist.
- Commercial & Industrial:
- The X-ble Shoulder industrial exoskeleton earned a spot as a finalist.
- Service Design:
- The Automatic Charging Robot (ACR) received recognition in this category.
These awards put Hyundai in an exclusive club. They have now won honors in all four major international design competitions. These include the iF Design Award, Red Dot Design Award, Good Design Award, and IDEA. This achievement makes it clear that Hyundai is a top leader. They consistently show great ideas and strong design skills worldwide.