Hyundai has unveiled a new electric off-road concept, the Crater, positioning it as a robust alternative amid ongoing quality challenges and market struggles for Tesla’s Cybertruck.
Tesla’s Cybertruck faces significant headwinds, including ten recalls since its launch and sales totaling just 63,000 units. The electric pickup has also seen its value drop over 30% in the used car market. Annual insurance costs can reach up to $3,200, further complicating ownership.
In contrast, Hyundai’s Crater Concept emphasizes functional design and durability, explicitly using steel as a core material. The South Korean automaker states the Crater explores new design directions under the “Art of Steel” concept. This approach directly aims to address the quality concerns that have plagued the Cybertruck.
The Crater Concept features a rugged, cyberpunk aesthetic. It includes coach-type doors that open in opposite directions, eliminating a B-pillar for easier access. The prototype boasts 18-inch wheels fitted with 33-inch tires, prominent orange tow hooks, and heavy-duty protective elements. Its elevated stance provides substantial ground clearance, vital for serious off-road driving.
Inside, the Crater adopts a “bring your own device” (BYOD) philosophy, omitting a central screen. Drivers can use their personal smartphones or tablets for infotainment. Neon-style typography displays and specific 4×4 indicators, along with distinctive orange lighting, define the interior. A visible, integrated roll cage provides genuine occupant protection, not merely aesthetic appeal.
While Hyundai has not disclosed propulsion details, the concept is presumed to be electric. The company has also not indicated any plans for commercial production of the Crater. Its design diverges significantly from traditional off-road vehicles, drawing comparisons to specialized models like the Bowler EXR or Rivian R3X.
The Crater Concept signals Hyundai’s intent to innovate within the electric vehicle segment without replicating the controversies of its competitor. It prioritizes functionality and robustness, offering a different vision for future electric pickups.